A website is one of the most significant assets a business can have in this digital era.
This is because it helps establish business credibility and allows you to optimize SEO for improved search rankings. Through the built-in analytics part of your website, you can gather valuable customer data to help you know the kind of clients and prospects that visit your site.
Additionally, having a business website helps you showcase your brand, generate organic traffic, increase the chances of getting leads, and enhance digital marketing. Below are the qualities of a great website.
1. Quality, valuable content
When visitors come to your website, they're looking for content either in text, video, or audio form. No matter the kind of business you're in, the content you provide should meet your visitors' needs, offer solutions, educate, or answer the questions they may have. A great website consistently publishes quality content and regularly updates it to ensure relevancy. Consider hiring a content marketing agency to help you create content that drives web traffic, educates, converts more leads, and builds brand authority.
A responsive website is a web design that responds to users’ needs without compromising quality, no matter the screen size of the device. This helps attract a wider audience, lower bounce rates, and boost SEO. Since you don't have to create separate websites for different devices, maintaining and monitoring analytics becomes easier and cheap. A responsive website offers a good user experience, increasing conversion rates.
3. Fast load time
Your website’s load time contributes to its ranking on search engines. A fast site speed encourages your visitors to stay longer on your website while poor load time increases bounces rates, negatively impacting SEO and lowering your site’s rankings. Optimizing your website for speed boosts user experience and site performance, increasing organic traffic, conversion rates, and SEO ranking.
4. Easy navigation
Navigation determines how fast your visitors can move around your website. Hard to navigate sites causes clients and prospects to abandon your site, increasing bounce rates. A well-organized and transparent navigation system efficiently directs visitors to different pages and information on your website. An easy-to-navigate website allows your customers and potential clients to explore your site and learn more about your products or services, increasing brand trust and boosting user experience.
5. Call to action (CTA)
The CTA feature on a website is meant to grab potential leads’ attention or convert existing leads into clients. Knowing your CTA's goal helps you determine the type of CTA to use and its placement on your website. A CTA can be used to boost content, generate conversions, or promote your business. They also facilitate the buying process and enable digital advertising, especially PPC ads. The ideal CTA should have an attention-grabbing design, action-based copy, and create a sense of urgency.
A secure website uses authentication standards and encryption to protect web transactions’ confidentiality. An unsecured website poses a threat to users’ personal information. If your visitors notice that your site isn’t secure, they’ll most likely abandon it for more secure sites. To secure your website, go for standard security technologies such as SSL and HTTPS.
A great website is necessary for any business looking for online survival and growth. Consider adding the above features to your website for a good user experience and business success.