6 Keys To Content Marketing That Shouldn't Be Overlooked

Content marketing is marketing that involves the creation and sharing of online material such as blogs and social media posts that do not entirely promote a brand but instead, stimulate interest in products and services.

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Key #1 Basic steps of content marketing

Keep in mind; content marketing doesn’t have to be comprehensive or detailed; however, there are several key steps that should be taken such as knowing your audience, knowing where they hang out online, and the types of content they like and what results in you want your content to have.

Most importantly, sticking to industry related news, tips and information can help you maintain your blog section like the website Single. One statistic shows that content marketing generates over three times as many leads as outbound marketing and costs much less.

Key #2 Why you should invest in quality content marketing?

There are a host of reasons why you should invest in content marketing; however, the most important reason is that you will have more content on your site.

• What does this mean to you?
• It means your customers will have more reasons to check you out and more opportunities to be comfortable with your brand.
• The longer they stay on your site, the more likely there will be conversion rates.

Other reasons to invest in content marketing

Quality content marketing will give you more visibility in search engines, provide a higher domain authority, and bring in more referral traffic. In addition, there will be more followers, an improved brand reputation, tighter and more loyal customer relationships and a decrease in marketing costs.

Keys to content marketing that shouldn’t be overlooked

Content marketing, when applied correctly, can draw in more customers, elevate your revenue and heighten your brand. Keep in mind; there are six keys to content marketing that shouldn’t be overlooked such as using visuals. Visuals should be used to tell your online customers what you want them to know, instead of just telling them.

People will seldom remember text; however, they will remember images. For example, a person will remember a beautiful home and its statistics much better compared to text alone.

Key #3 Write viral!

Posts that are ordinary and functional are fine for some subjects; however, it is viral content that is remembered.

• Take some reasonable risks with your content.
• Check out some viral content online and think about how you could use it on your site.
• Do more than just blogging.
• Blogging is important but it is not content marketing.
• Actually, blogs should be the starting point and not the endpoint.
• Use your blog to add sparkle to SEI and as a way to share your more insightful content.

Key #4 Share and share alike

The main focus of content marketing is to take your content to those who need and want to see it. Keep in mind; the normal social media post only reaches a certain portion of your audience. You can up those odds by sharing your work on various and multiple platforms. Think of the different areas you can share your work with such as Pinterest, Facebook, Snapchat, Instagram and Google and YouTube.

You’ve got to be more visible if you want to be seen, read and shared with others online. Look for opportunities to interact with all kinds of audiences and when new areas pop up, check them out and get involved.

Key #5 Don’t wait for an invitation: curate an occasion

Content curation is content that promotes thought leadership. It creates goodwill with other industry experts and helps to heighten relevant content into your posting stream. In other words, make sure that your content is of high quality and attribute the content to the original author.

Key #6 Repurpose your best articles

What does repurpose mean? Repurpose an article means that you take an article and adapt it for use in a different purpose. For example, you could repurpose a book as a compact disc. There are many different content types you can choose to repurpose content into a new vehicle to pick up conversions. Another example is turning your blog topics into a podcast. Podcasts are very popular now.

Manage your content!

For maximum results, manage your content. To do this, invest in tools that will help you curate, schedule and track your content in an intelligent and timely way. There are several low-cost tools that can make this happen such as Trello.

Use creativity and style with your headlines
 

Make sure that your headline is eye-catching. Research has been done that shows numbered headings get the most attention.

• Most importantly, be a storyteller.
• Everyone loves to read a good story.
• Stories can tell so much and if they are presented in an entertaining way, they can draw in many to a site.
• Keep your stories brief; however, stories that prove a point or show how a product or service can change a customer’s life can not only be eye-catching, it can be a story that is spread to other social media outlets and bring in additional customers.

Ways content marketing can make you money

Content marketing can make you money. When your site is highly visible, you will have more visitors. You want your customers to find you easily. When this happens, you will have more customers and that may mean your customers will buy more products.

Give your customers what they need and want. Stick to your niche and produce content that is informative and add value rather than just binge writing. Take an example of Singlife’s blog section where an insurer guides its readers to choose the best insurance of their need. Another reason why content marketing can make you money is that content marketing can be used as a tool to solve problems for your customers. Maybe your product could lead to better health? In addition, content marketing can reduce costs and increase leads.

To conclude, content marketing is marketing that involves the creation and sharing of online material such as blogs and social media posts that do not entirely promote a brand but instead, stimulate interest in products and services. Follow the above tips and create great content marketing!