As a small business house, you need to get better mileage on the digital ecosystem.
And that demands you to have the best SEO strategy in place. A lot of organizations spend more than 50 thousand dollars in link building activities each month. That means this is the most effective way to get better results. However, you as a small business owner might not have a huge advertising budget but you can certainly build links by using below-mentioned tactics.
1. Guest posting:
This is one of the most effective ways of building links. All you need to do is to find the best sites like Huffington Post or Economist and publish your blogs.
Undoubtedly, you have to write relevant posts. For instance, if you are a small furniture company, then you can certainly write blogs about online furniture shopping to build a relationship with the site’s audience. This is the most effective tactic to get noticed which would have been impossible otherwise.
However, you need to make certain that you verify the authority of the site before approaching them. You can use various tools to find out the authority level of the site.
You should always keep in mind that you have to write the best of the posts. You should sound authentic and pragmatic.
2. Use info-graphics:
Human perception is driven by visual narratives. Undoubtedly, you respond to images in a more intimate manner than the texts, right? The most important thing is that people love to share info-graphics. The more the people share your info-graphic, the more links you get back to your page.
However, you need to craft the info-graphic intelligently. Make sure that you carry out your research and find out what kind of info-graphics are being shared in your niche. After finding out the relevant and most shared info-graphics, you can easily raft the best info-graphic.
However, you need to make sure that you seek help professional help. A good designer should be your ideal pick because an info-graphic designed badly can hamper your brand image. Hence, ensure that you get the design right and put the right information. The accuracy of the information should be verified. After all, you need to be authentic and then only you can gain trust.
3. Think of local partnership:
As a business owner, you must have been aware of the importance of the business relationship. So reach out to people in your locality and get partnered with them. If you are already into partnership, then propose link placement offer.
However, at this juncture, you should be a little careful because you have to find the business houses in your particular niche. For instance, if you are a restaurant, then you should find food ordering app producers in your locality or food delivery service provider’s website. By doing this, you will be able to reach the right target audience.
In addition, you should also search for local news publishing houses to place your links or blogs. That is not all you can also consider sponsoring small events. Sponsoring an event is not only about getting your logo printed on the invitation card but also about getting links on their website too., so, search for local events and spend some money in sponsoring events.
Undoubtedly, it will cost you some money but then you are going to get quality links.
4. Get skyscraper technique work for you:
This is the effective and the proof technique of link building. All you need to do is to find out the best performing content. That means you do not have to think hard to create something fabulous. Undoubtedly, you can but there is no guarantee that it will work.
But you can certainly find out the better performing content by using the tools like buzzsumo. That means you have to look at the number of social shares.
After finding the top performing content, now, you need to craft contents that are slightly better than those contents. All you have to do is to carry out a bit of research and create content.
After creating content, you should reach out to relevant websites in your niche and post them. You can also reach out to influencers through social media and e-mail.
You have to keep in mind that you give insightful content and create a mix. For instance, you can publish blogs and if possible publish some video content., however, that depends on the site’s preference, some sites might not give you privilege to publish video content but if they do, you should never miss out on this opportunity to publish video or visual content.
5. Create a resource page:
People are information oriented and they are looking for relevant information to power their life and business alike. Undoubtedly, you can gain trust only when you provide them the information that they want.
If you are a fashion house, then you can create a resource page that includes all the suppliers and wholesalers contact information. By doing so you will be able to get links to your resource page, at times, you would also find that your competitors are also linking back to your page.
However, for that, you have to craft a better resource page. You have to make it information–rich. Make sure that you hire an expert to do the job professionally.
Apparently, by following the above-mentioned link building tips, you will be able to build quality links. You also need to keep in mind that you concentrate on getting quality links because that can give you better results in the long run.
Also Read , Link Building Strategies your competitors are using.
However, the digital platform is a platform where you need to experiment to get the results. So, make sure that you experiment with the given link building ways and find out the most effective trick that works for you.
You should never feel disheartened is some tricks do not work. In fact, if one fails, then other just might work. You need to keep doing and you will get results.