customer - Tag - Blog

Customers are no longer buying products or services. They are engaging with the experience of a brand. Data analytics helps businesses understand and build on this idea and experience.

Automation has been on the cards for many industries in recent years, as the exciting advanced in machine learning and AI have given rise to some innovations like automated bots.

Many businesses believe that customer loyalty is the same as customer satisfaction, but there is a significant difference between the two. Just because a customer is satisfied with the service or product you have delivered does not mean that they are loyal to your brand.

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