E-commerce Business: Creating a Meaningful and Successful Brand

E-commerce Business: Creating a Meaningful and Successful Brand

In the competitive market of e-commerce, building an impressive brand is a challenge that every marketer must tackle. Here are strategies for your business.

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Brand Packaging and Loyalty Are Part and Parcel of Marketing

Brand Packaging and Loyalty Are Part and Parcel of Marketing

When figuring out your marketing strategy, it’s easy to bypass how important packaging is to a consumer.

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Creating a Brand Mascot: A Guide for Businesses

Creating a Brand Mascot: A Guide for Businesses

A brand mascot is that character that breathes life to your brand and makes your business more engaging. Read on to discover tips when making this character.

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Customer Lifecycle Marketing: How SaaS Brands can Optimize for Each Funnel Phase

Customer Lifecycle Marketing: How SaaS Brands can Optimize for Each Funnel Phase

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Principles of Logo Design

Principles of Logo Design

The original idea is not enough to design a unique logo.

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