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What is localization? Why are people talking about it? And why is it important in content marketing?

With the unprecedented expansion of the World Wide Web, the way business was done went through a complete overhaul since companies and businesses gained direct access (virtually, though) to the consumer.

Over half of the world population owns mobile phone devices. That is an enormous amount of user base that provides for immense marketing opportunities for businesses and other corporations alike.

If you want your new business to remain at the forefront in the race for custom, then you need how to get yourself ahead of the game.

What is marketing? A straightforward answer would be a way to reach out to your target customers using the mediums that deliver your words to the maximum populace.