UX and SEO Optimizations You Can Apply to Your Website this 2019!
The new year can provide you with new opportunities to help take your business to the next level.
You need to think of an innovative marketing strategy on how you can effectively optimize your website. It includes investing in SEO strategies that can help your business effectively succeed online by improving its user experience.
Optimizing your website is beneficial for your marketing campaign. It's a way to increase the quality and quantity of your traffic as well as improving your visibility online. With that, incorporating SEO strategies can help your website rank high on SERPs. To know more about them, check out these UX and SEO optimizations you can apply this 2019!
Page Speed
Page speed is the length of time it takes to load the content on your page. It's is a crucial component to consider when it comes to organic ranking factor set up by Google. With that, optimizing your page speed can provide a significant impact on your traffic and conversions and your overall user experience as well.
Slow page speed can create a poor user experience. With that, you need to make sure that your website loads well by optimizing your page speed. It's an excellent way to help get a vast improvement in your traffic. It may also lead to higher session times, lower bounce rate, and better overall online user experience.
Focus on the User Intent
Search engines may not find results based on your exact match keywords alone. They may also consider things such as user location, demographics, search history, etc. to help them provide the best results. With that, getting trusted links, writing great content, and optimizing it will be crucial to start ranking your keyword.
Optimizing your website for user intent may require an in-depth understanding of your user base. You can do it by getting long-form and intent-based keywords that focus on this aspect. It's an excellent way for you to effectively create a website that they can find appealing while helping you understand your users well.
Technical SEO
Technical SEO refers to optimizing your server and website. Utilizing this strategy can help search engine spiders to efficiently index and crawl your site and improve your organic rankings. It can also help your website to work well when it comes to loading time, secure connection, and responsive design.
Technical SEO can help make your site more mobile-friendly. It can help speed it up and check the robot.txt to fix its errors. You can also use it to avoid duplicate meta descriptions and title tags before submitting your XML sitemap to Google. In that way, your website structure can meet the expectation of search engine algorithms and get higher rankings on Google.
Long-Form Content
Thin content is defined as the pieces of short-form articles that may provide little to no value to the users. With that, Google is strictly against it. Search engines recommend you to create content with more than 300 words per page to ensure that your website can be indexed.
Creating long-form content pieces is an excellent way to rank high in the results pages. They include writing content with 3,000 or more words while using your original research and information. With that, you can create the best content and rank high on SERPs while providing real value and reliable information to the users.
Mobile-first Indexing
Google is prioritizing mobile over the other platforms since almost everyone uses it to browse on the internet nowadays. In that sense, the use of mobile-first indexing is an excellent on-page SEO strategy you can utilize to help optimize your website effectively. It's a way to provide a mobile version of your content for ranking and indexing purposes.
Mobile-first indexing can help establish Google standards for your website on mobile. It includes a better site structure and better appearance and navigation. It can also provide you with optimized images, clickable links, and quick load times. Thus, it can help enhance your users' mobile experience, which can help you rank high on SERPs.
Takeaway
Optimizing your website can provide significant benefits for your business. You can do it by utilizing SEO strategies such as focusing on user intent, page speed, technical SEO, long-form content, and mobile-first indexing. They can help effectively improve your user experience while helping you rank higher on Google, which can set yourself up for success in 2019 and beyond.
Posted by Dan Joseph Pamat
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