Top 6 Reasons Why Web Design and Development is Crucial to Your Digital Marketing Strategy

Top 6 Reasons Why Web Design and Development is Crucial to Your Digital Marketing Strategy

There were days when web design was concerned with only the aesthetics of a website.

Though the look and feel of a website still plays a key role in its online credibility, the process of web development has too become a major factor in its conversion process.

The process of web design and development influences sales revenues, search engine page rankings, as well as other aspects of a website thereby making a huge impact on your site’s effectiveness and performance.

If you still have not thought of including web design and development in your digital marketing strategy, then here known the 6 reasons why you must do it for sure.

SEO Friendliness

The design elements of a website create a great impact on its search engine friendliness. Design choices have a great effect on SEO and from SEO point of view your website must not take longer time to load. In addition to this, your website must be able to perform seamlessly on mobiles. The design of the landing page, link structuring, site navigation, and placement of Call-To-Action buttons, all greatly impact a website for SEO friendliness and eventually rankings.

Increase Number of Mobile Users

With increasing penetration of mobiles and readily availability of Wi-Fi networks and mobile data, time spent on mobile browsing is increasing. In present’s dynamic digital era, it is of utmost importance to cater to your customers on the digital platform.

Creating a responsive mobile design is the most important thing to do in this context. Your responsive site must be optimized for viewing on all screen sizes. There is also a tremendous increase in number of mobile apps to win over customers. Hence, your website must overcome all limitations of a mobile screen, like short browsing sessions, smaller screen, and one window display at a time, to offer users a rich experience as per their demands.

Increased Sales Funnels with Efficient UI/UX

Most of the times, your site is your very first interaction with the customers. It is the first meeting between your audiences and your brand. Hence, first impression plays a significant role. It could break or make the deal and would often decide your customers will break or make the deal.

The design and development aspect of your website plays a crucial role in every stage of your sales cycle. It must not only educate your customers about the services and products, but also compel them to take necessary action in your favor. Websites have now become a vital tool for inbound marketing to generate leads that can further qualify as opportunities and loyal customers.

Strong Business Identity

Web design as well as development can help you launch a strong brand identity among your customers. With proper color theme, font, message, consistency, and placement, it is possible to deliver clients what they are looking for.

It is of extreme importance to create visuals and images that are engaging to your customers, evoke right emotions and experiences in their minds and influence them to make decisions in favor of your brand. A good website design and development can also help to customize website to target specific audience and achieve the desired business benefits.

To Stand Out in the Crowd

Your website can stand out in the crowd only if it has one or more differential factors. Customers prefer websites and services that can make their lives simpler. A clean interface and user-friendly navigation are impressive to customers and increase their engagement. In addition to this, your website must be aesthetically pleasing, unique, and have a flawless functionality to stand out in the crowd and please your customers.

Enhanced Business Credibility

A rich website design and flawless website development solutions can help your business gain online credibility. It can also help you to serve your customers well and therefore make you have increased number of satisfied and repeat customers, which is important for a long – time sustaining business. If your website is able to offer customers what they want, then this will increase their trust upon your business and can bring you long-lasting gains with ease.


Now that you know why web design and development are crucial to your digital marketing strategy, you must also know that only the best digital marketing services can bring it to you. Hence, hire the finest digital marketing services from leading experts in order to bring the power of web design and development to your online business.

Posted by Denny Kelly

Denny Kelly
is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on ecommerce solutions. For more : Linkedin , Twitter , Facebook , Google+ ,

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