Technologies are changing, so are the market trends. Used in 1955 for the first time, being a significant tool for startups, small business and enterprises, Press Release has also attained new edges.
Yes!! The good news is, PR’s are serving a lot more than these features to the industries. With change in the market trends, each renowned Digital Marketing company in India and across is helping diverse industries to create PR which will not be limited to generate alert, sending updates and reputation management. Instead, there are many more dynamic opportunities of latest PR trends that you need to know to shine brighter.
PR Trends You Must Know
1. Analytics based PR
No matter, how much efforts you are making to create the buzz using PR. Your efforts can be made useful only when you reach the right users. Therefore, always analyze the activities. Understanding their behavior will help you creating a right piece of information.
2. Visual Data
It is proven that impression of visual content always lasts longer than that of text. Yes! You got it right. Creating video content for your PR will not only provide ease-of-accessibility against reading blogs or passage, but it will also help them to recall the brand.
3. Accelerate Reachability
Social media has been the best platform to reach the world from a desk. Your PR publishing cannot be effective till you reach your target audience with platforms like Facebook, LinkedIn Twitter, etc. The best of all would be sharing PR using sponsored updates.
4. Artificial Intelligence
It might sound a bit technical, but Artificial Intelligence has become the backbone of every platform. Involving AI for research, media planning and analysis will boost your efforts. A few popular modes like Chatbot technology can serve you enjoy automatic audience targeting.
5. SEO (Search Engine Optimization)
SEO though traditional, but it is something you can never ignore. It is highly recommended to use essential keywords to create your PR. It helps enhancing the probability of getting featured on various search engines.
6. Collaborating with Renowned Publishers
As discussed earlier, with the advancement in the technology and market trends, it has become important to follow the updated pathway. Creating the buzz using traditional PR websites will not help at the extent against publishing at popular blogs or journals. This will help enhancing engagement of audience with your brand.
7. Establishing Leader Thoughts
The latest trend of creating the brand impression is spreading the word by leaders of the enterprise. This practice involves the senior management like CEO, VP, etc who share their thoughts on popular portals like LinkedIn using their profiles or their company’s.
8. Engagement Metrics
Analyzing, as discussed above is one of the significant practice to create the right piece of information. Simultaneously, it is equally important to maintain the data for number of likes, clicks, shares and comments on your PR. This will help you getting the feedback and serving better.
9. Real-Time Engagement
It has been seen that real-time activities are much more engaging. Therefore, using live videos, live tweets, live discussions, etc., will let you bring more audience.
10. Go with The Flow
One of the most effective trends of PR marketing is to collaborate with the popular channels or platforms on social media. Be it organic, paid or barter, give a push to your brand popularity and maximum exposure. Tracking the most popular people, blogs or channels and reaching them for collaboration would be great.
The Base Line
PR has always been the best avenue to reach your audience and sharing the updates. It can drive you not hundreds or thousands, but millions of engagements, only if you follow a few latest trends discussed above. So, just pin them and lead the show!