There is no room for websites that aren’t mobile-friendly in 2018. When you’re running a site that isn’t designed to be friendly to mobile users, you are actually missing out on a lot of things.
For starters, Google will rank your site lower than sites that are friendlier to smartphone users. You also stand to lose up to 70% of potential visitors.
The standards for good mobile user experience are getting higher than higher. Simply having a mobile version of your site isn’t enough. These tips and tricks are the ones you need to keep in mind when creating a mobile-friendly site in 2018.
Forget About a Mobile Version
Don’t try to create a separate version of your site for mobile users. You need one site, not two. Having two separate sites for mobile and desktop users now harms your site’s overall effectiveness in more ways than one.
Google, for instance, may tag your mobile site as publishing duplicate contents; you can get penalized for that. Maintaining two separate sites is also harder to do compared to just focusing your energy on one responsive website.
Responsive Design Amplified
Simply settling for a responsive design is also not enough. HTML5 and CSS3 brought many new tools to help web developers carve stunning responsive sites with advanced features. We love working with responsive designs here at InGenium and we’re blown away by the things you can now do with the technology.
Having a responsive site is so much more than adjusting the layout to fit smaller screens. You still need to think about user experience, the loading time of each element, and other details. A small image that works well for desktop users may not look so good when viewed on modern smartphone screens with higher pixel density. Details matter.
Fine-Tune Your Mobile User Experience
Speaking of user experience, investing in good UX is also a must in today’s internet landscape. Users get irritated by bad UX faster than you think; think back to when you needed to wait for a video to load and remember how annoying that is. UX is your key to success.
Improving UX means tackling everything from button placement (with touch interface in mind) to font size. It also means making sure the site will perform well in all devices. Choosing the right server or hosting service is also crucial in this case.
Some top service providers like WP SitePlan are devoting their resources towards making sure your site runs smoothly and loads quickly. In the case of WP SitePlan, the company’s servers are specifically tuned to run WordPress sites with immense performance.
Don’t Forget to Test
Testing is a great way to see if you have a good responsive site; one that works well in mobile devices. In fact, testing is something you need to do on a regular and continuous basis. The results of every test are great insights that will help you keep your site performing well and capable of delivering the best user experience every time it is accessed.