An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
Almost every niche of businesses is using Infographics to promote the work that they are doing, whether they provide products or services. There is a small quantity out there of infographics which are visually attractive, engaging and educational.
Getting the formula for infographic design can be tough as content marketers do not have the skills to create professional quality graphic design. There are many ways you can improve your homemade infographics but first let’s find out more about this top marketing trend.
Why Is Infographic Design So Popular?
You have probably been living on mars if you haven’t seen an infographic kicking around blogs and social media. Humans are programmed to prefer visual design – it’s a fact! 40% of people will respond better to visual information than plain text and this is why adding imagery to your content marketing is so important.
There is a reason why infographics go viral. Millennials are programmed to share and engage with content which inspires or attracts them. First impressions do count when it comes to infographics as you only have a split second to catch your user’s attention.
Today’s society is surrounded by content and getting it right can be tricky if you have no previous experience in design. Right now there are 3 billion internet users worldwide, and each of us are engaging with social media and sharing per minute more than ever before:
- Twitter users tweet 277,000 times
- Google receives over 4,000,000 searches
- Facebook users share 2,460,000 pieces of information
In the business world, infographics are fatly becoming one of the most popular types of sharable content. If your business hasn’t invested yet, you are at risk of leading an out of fashion digital marketing campaign.
Creating Visual Content for Consumers
What type of people are buying my product/ What Do They Know About My Business?”
“Where are my users hanging out online??” (Instagram, Facebook, Blogger)
“How can I incorporate my marketing plan into my online strategy?”
“What Type of Users/Business will share my content?”
These are the questions you should consider before creating any form of visual content. Keep in mind, content is only effective if there are users reading it. Many businesses spend hours on content which will never be read. Experts in infographic design; Create an Infographic explain that;
“Infographics are a visual way to communicate data and facts quickly. They allow for lots of information to be collated, simply, in one place, meaning the viewer does not have to do lots of arduous reading.”
Infographics and SEO
On the other side of the coin, search engines love infographics SEO stands for search engine optimisation and it is what modern business are using with a digital marketing strategy to promote their business online.
Businesses and consumers are specifically looking for website which feature infographics. Why? Infographics are easier to understand and engage with. If you are a new business, then featuring infographics on your website is essential if you want to get on Google’s much desired page one of search results.
Things to Remember When Creating Infographics
Have a plan. Infographic design requires skill and a systematic approach. Thing of infographics like a deconstructed essay, with a lot less words.
- The title must be relevant to the content inside
- Introduce your users to the topic at the start
- Add statistics which will support your topic
- Make sure there is a conclusion
- Add a call to action (contact details/website) that will encourage your users to engage with your business.
Before you rush off to Adobe Illustrator, make sure that you are creating content which will appeal to your audience not just to fill up space of your business timeline. The key to success with infographics is that it must benefit you and your consumers. Create something which will tell your users something they don’t know which directly affects your business.
They will walk away knowing something about your business and something that is of interest to them at the same time, keeping everyone happy. Soon enough you will have user sharing and engaging with your revolutionary new content and that’s great news for any millennial business.