If you’ve started a new business over the last twelve months, it’s about time you launched a good quality website. You can use that to help promote all your products and services. Also, it will act as the best advertising tool you’ve ever used.
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Designing your website is by far the hardest element to this process. While you could deal with the issue in-house, you’ll want to employ the services of a specialist company if you want the best results. Regardless of what you might do to make a profit, a fully functioning website is essential in the modern business world.
Ensure your site is complete before publishing
You’ll want to spend some time looking over your website and reviewing it before publishing. That is just to make sure you haven’t forgotten anything important. A live chat feature will help your customers and clients to get in touch with you whenever they need advice or guidance. You should make sure you have one on your site. The only real alternative is to ask people to get in touch via email, and that can make the process much longer than it needs to be. The longer you take to answer questions, the more likely your customers will look elsewhere.
Pay for site testing
There are a number of good companies out there today that make their money from testing new websites for business owners. All you have to do is search online, and you are sure to find one that offers reasonable prices. The last thing you want is for a customer to discover that one of your pages isn’t functional. It’s much better to test everything before your site goes live to ensure that doesn’t happen. Online businesses have to do this every time their launch a new website.
Driving traffic to your new site
There are lots of different ways you can drive traffic to your new website. Posting links to all your social media accounts usually works well to begin with. After that, you’ll want to pay for some online advertising through services like Google Adwords. If you want to go the extra mile, why not find a firm that deals with press release distribution? You could let the world know about your site by creating an informative PR and getting it posted all over the internet.
Asking for feedback on your site
Even after your site has been tested by the professionals, some things could still go wrong. For that reason, you should always give your customers and clients the option to send feedback. At the end of the day, they are the ones best placed to identify any issues. If you spend one day each month going through all the feedback you receive, it should be easy to see if there is anything you can do to improve the way your site works.
Now you know a bit more about launching a new website, you shouldn’t encounter too many problems when the big day comes around.
Good luck guys! Not that you’re going to need it.