We are living in a world where apps have replaced so many traditional forms of communication and entertainment, enabling us to access information at any time. These digital experiences seem only increasingly popular every day.
With the world becoming an app-driven society, today's generation is forever changed by these digital experiences as seen at gravitee.io/app-downloads-around-the-world where the top 3 regularly downloaded apps in the USA were TikTok, Facebook, and Instagram.
With global app downloads on the rise, just how exactly do companies create their own apps? Let’s explore.
The Increase in Global App Downloads
The past few years have seen fast growth and a steady increase in mobile app downloads. The global mobile app market is expected to grow at an impressive rate. It was estimated that 935 billion dollars in revenues via paid downloads and in-app advertising saw the greatest increase over the past few years with apps being downloaded more than ever before.
More than half of these downloaded apps are not actually used regularly after download, which signifies a lack of mobile app success. The main reason behind this high ratio is that there are so many apps being developed today. This can be seen in the number of downloads for just some of these apps.
It is clear that there are a ton of apps out there and only so many hours in the day to use them all, meaning people will simply ignore or delete certain apps if they do not see value in them.
However, the right mobile app strategy can help businesses succeed where others have failed.
Mobile App Development Method and Process
An integral part of mobile app success is understanding your users or target market, as well as the app development method you choose to use for your project. There are many different types of apps to consider, which will be discussed below.
1. Native Mobile App
The most popular type of app is a native mobile app, which is coded to work on a specific platform, such as Android or iOS. In the past, these apps were built on an Android or IOS operating system and had access to its features on a more granular level, allowing for a more seamless user experience.
2. Progressive Web Apps (PWA)
3. Hybrid Mobile Apps
4. Cross-Platform Mobile App
Cross-platform mobile development consists of app software that is compatible with various mobile operating systems. Some of the benefits include it being more cost-effective, appealing to a wider audience and improving their user experience.
Choosing the Right App Type for Your Business
With so many types of apps available today, it can be difficult to know which one will work best for your business. Understanding your target market is key to choosing the right app type, as some are more suited to certain markets than others.
For example, local businesses will benefit from a PWA or cross-platform mobile app type because of their user base of regular customers who are likely to be active on their smartphones.
On the other hand, an e-commerce business would benefit most from using a native mobile app that allows for a more interactive and personalized user experience. As far as the app development process is concerned, there are three main strategies to consider.
1. Agile Mobile App Development
An agile mobile app development strategy helps you work in sprints, just like with web or software development, except that it takes less than four weeks to complete a sprint. The idea is to keep the momentum going and develop your app quickly with minimal downtime.
2. Waterfall Mobile App Development
Waterfall mobile app development is a method that requires a long-term contract, as there are multiple phases of development involved in the process. It begins by mapping out all of the features needed to create your app, followed by development and testing.
Once everything is completed you can launch your product to add more features over time.
3. Hybrid Mobile App Development
Hybrid mobile app development allows you to develop apps using a combination of agile and waterfall strategies. This means that it is possible to build apps quickly without compromising quality, all while keeping costs under control.
As demand for mobile apps continues to grow, so too will the need for app developers who know how to create high-quality products that are accessible across various platforms.
As mobile devices grow more and more popular, businesses must keep up and find a way to connect with their current and potential customers. Mobile app development is the key to success in this area, as it allows for an unlimited amount of possibilities when it comes to developing your product.