One of the essentials to setting up a new business is creating a slick website. It doesn’t matter whether you are a one-man band or plan to have a team of people working for you.
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If your new startup business doesn’t have a website, you remove a potentially lucrative source of new custom.
New business owners want to spend as little as possible. As a result, many will take it upon themselves to “build” their corporate websites themselves. And, for the most part, these people won’t have a clue on even the basics of web design!
As you can imagine, many of these websites can often end up mediocre at best. So what should you do if you want your website to become an award-winning success? The answer is simple. Follow these top tips to realize that goal:
Hire a pro to do the work for you
Anyone can build a website. But it’s how the website gets built that matters. As with other forms of advertising, you only have a few vital seconds to capture people’s attention. If your web pages are wordy and just boring, no-one will want to hang around.
A professional web designer will come up with a bespoke design for your site. It will appeal to your target audience, and deliver your message to them - fast! It will also be simple to navigate, and work with mobile devices too.
Good web designers will quote based on the project requirements, rather than having a flat fee. Be sure to get a few different quotes and read reviews on each design agency.
Pay a content writer to come up with punchy text
You will need some text for your web pages, and so this is where a content writer comes in handy. Also known as copywriters, these unsung heroes produce content that captivates your readers.
It will hook them in, and make them want to come back for more! Unless you are proficient at writing copy that sells itself, hire a content writer to produce your website text.
Having a kick-ass website with nice design and content is one thing. But if you want to go the extra mile, get a few corporate videos made for you!
If you think this is a pointless exercise, you haven’t checked out the rtdubai.com website! Professional videos help you to market your brand not just on your website, but on others too.
Not sure what I’m talking about? Let me explain. When you upload a video to a website like Vimeo or YouTube, you have the option to embed that video in any blog or website.
If someone is talking about your brand, they might choose to embed your video in their article to explain what you do. It’s a simple and effective way to “spread the word” about your brand.
Businesses of all shapes and sizes realize the benefits of professional corporate videos. By the way; these videos don’t have to be formal and boring. In fact, doing the opposite is one of the key ingredients needed to create a viral video.