In the 21st century digital era, understanding SEO is like being acquainted in an expert marketing discipline. Every company that wants to generate online traffic to the site and maximizes sales should keep track of the changing search engine algorithms.
And, in this process a keeping tab of all the SEO demands, sometimes both companies and SEO experts make few crucial errors that can impact the SEO ranks as well. Several SEO experts, such as Rodney Kennedy and others have pointed down a set of common SEO mistakes that one needs to avert. Discussed below are some of the most common mistakes to avoid.
1. Never overlook the Google My Business Listing option
One of the most common SEO mistakes is the improper management of Google My Business listings. Since Google has been giving importance to the “near me” searches, the single scope for the small businesses is to be able to claim the location and offer all information and answer the questions that come in. Hence, overlooking this aspect is a huge mistake.
2. Only focusing on the on-site SEO
The majority of businesses are of the opinion that SEO happens on-site! Website optimization is an essential aspect of ranking. But that doesn’t give the excuse to overlook off-site strategies. It is necessary that every business comes up with engaging content for their sites. It is essential to take out time on a monthly basis to place content on other sites that are rich in a keyword, with links that point to the website.
3. Not paying attention to meta descriptions and page titles
Today, several websites have "Home" as its page title! Managing the page title and also adding in the Meta descriptions are crucial aspects of SEO. Majority of the website CMS systems today have the scope to alter this. However, sometimes this gets overlooked when a small business owner builds their website or in similar situations. But every SEO expert must pay attention to the page titles and Meta descriptions.
4. Having irregular website audits
Every audit reviews the website performance from the client perspective. It also looks upon the same from the search engine’s point of view. Many questions get addressed here, such as:
- Are all critical data easy to locate in the website?
- Is the website navigation completely user-friendly?
- How fast does the mobile version gets launched?
A careful analysis provides valuable insights that are easy to enhance the website. An audit essentially analyses the SEO, check out process, loading speed, quality of content and many more. It is essential to get it all evaluated in the audit.
5. It’s important to leave all the past URL format when you are redesigning a fresh site
A prevalent error that usually impacts SEO hugely is when it is all about revamping a site without redirecting the web traffic from the past URL to the brand new one. Generally, a 301 map is used to substitute the old URL to the brand-new ones. After that, redirects get set in a staging platform before the launch. Do you want to change the URL of a well-trafficked page? If yes, then Google wouldn't know where to place the web searcher, and it will result in losing out in SEO web traffic.
6. Placing the crucial texts in pictures instead of on page
It is a simple task to make anything appear good in the image rather than coding the impacts in and around the text. The main issue here is that the search engine algorithms search for the text and are not able to read about the texts inside the images. It is essential to note that content is the most important thing in SEO. It is necessary for your page to have words for getting indexed.
7. Failing to add high-quality, new content
There are businesses that either lacks a blog or they fail to update their content from time to time! And in such a case their websites are not providing the customers with any real value whatsoever. It is essential to make sure that you are writing on relevant and valuable blog topics that enable you to balance the main keyword scopes along with some of the best FAQS from the audience. It will allow the site to attain good rankings.
8. Purchasing backlinks
Small businesses till date purchase backlinks! And what most people fail to realize is that what sites do is purchase a massive number of backlinks from the flagged websites. Google doesn't work like that. It is essential to earn the backlinks here. It is essential to make the links appear on sites along with a very high authority that has high-end web traffic.
9. Developing content keeping in mind changing algorithms
SEO experts need to focus their attention on the website workings to detect crucial errors! However, it is essential to stop creating for the algorithms. It is necessary to place together a practical content strategy that will provide a significant competitive edge and also generate interest in your target audience.
10. If you are falling much behind the SEO trends
SEO experts and the companies need to know that search engine optimization isn't getting obsolete soon. The SEO world is a forever changing landscape. And here the most common mistake that most small businesses make is opting in for the same SEO marketing strategies without making any relevant changes. The truth is that it is essential to make changes with time. No digital marketing game is likely to remain the same. For instance, with the advent of voice search, it is essential to change your SEO strategy in a way that it fits the new algorithm and other changes
SEO is always in a state of flux. One of the main reasons for this is that Google is ever changing its algorithms. And that is why SEO needs to work out in a way to align with these changes. And when making the necessary adjustments for an SEO campaign, it is essential for SEO experts to ensure that they don't overlook these above-discussed mistakes.