KEYWORD RESEARCH: Is a Great SEO Strategy?

KEYWORD RESEARCH: Is a Great SEO Strategy?

In this digital, fast-paced, and increasingly mobile world, globalisation is key—but with it comes information overload as well. How can you make your website stick out from the myriad of choices on the Internet?

If you want your website to rank at the top, keyword research is the secret to success.

Targeted Audience

Once an customer logs in online, they are bombarded with overwhelming information. Making sure that your targeted audience finds you is a Herculean task in itself and without the proper tools, the millions of dollars you invest in your pay-per-click campaigns can go to waste. Keyword research is the key to standing out from the crowd - like a big red pin on a complicated map. Everyone on the internet wants to be clicked, but keyword research lets you gain competitive advantage by helping you identify the needs of your prospects. Simply perform keyword research on the search engines themselves and you can propel yourself ahead of the competition by a wide margin.

Think as a User or Customer

What are the phrases that customers type into search engines? Which tools help you decipher their needs? How can you get in on these recording tools? Two of the best-known keyword research tools are Overture and Word Tracker, which help you find how many times customers use a certain phrase in a search engine. Remember—the higher the cost-per-click for that word, the more lucrative it is. You can also track the competition, demand, and volume for that particular keyword. This can be invaluable when you are trying to find that perfect word to include in your homepage and on the external links that lead a customer back to your site.

Choose a Good Keywords Research Tool

Some are paid tools, while some are free to use—of course, the paid services offer more premium features than the free alternatives. If you are a small start-up that just wants to get a feel of internet marketing and how it works, then you can start with the free tools first. But once you get a hang of the nitty-gritty of keyword research, then the paid options should be more beneficial for you.

How to Start Keywords Research?

Now, here comes the million-dollar question: how do you even begin? Keyword research may sound intimidating, but keep in mind that every endeavour—if it is worthwhile—comes with its own set of challenges that you have to overcome. The first step is to figure out the theme of your site. What do you do? What is your product? What services do you offer? What makes you unique, and what is the value that you provide to your customers? If you know your business inside and out, then this crucial step should be no problem for you.

Choose a User-friendly Domain Name

For the second step, you should be aware that the online economy is noisy and overcrowded. Attention is hard to attract, which is why you need to grab your customer’s concentration before anyone else does. To do that, you cannot just say what everyone else is saying, and you can no longer rely on your domain name alone. Look for keywords that can help you establish a niche (a specialized segment of the market that is often overlooked). This means paying special attention to keywords that have less competition and more high-volume searches. Then, ensure that your site is littered with keyword-rich content to guarantee that you show up high on search engine rankings.

That said, are you ready to maximize the profitability of your online venture? Advertisers and marketers spend big bucks just to find out what customers want, how they think, and what they are looking for. With keyword research, you can zero in not just on what customers search for on the World Wide Web, but also on how relevant these searches are in terms of your company or product. So go on and conquer the online world with your keyword research in your pocket—success is just up ahead.

Posted by Saroj Kumar

Saroj Kumar
Saroj has over 11 years of experience in search engine optimisation. He has an advanced knowledge of Google, including Google Ads as well as SEO. Saroj has worked for many high tier marketing companies. Now he is a part of Digimark Australia.

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