Unlike what other people say, Facebook isn't slowing down anytime soon.
It has over 2.27 billion monthly active users and remains to be one of the largest social media platforms to date.
As we're in nearing the last few days of 2018, it's time for your brand or business to come up with an effective Facebook marketing campaign that’s conversion driven.
You need to plan a strategy that's clear, concise and measurable. More importantly, it has to be unique. While there's a large number of potential customers on the platform, you need to come up with an impressive plan. Now is the time to get started.
Gather the previous year’s data and learn from them
Before you plan out next year's social media strategy, you need to have an in-depth understanding of your brand's performance this year. Carefully examine your metrics on Facebook. Tracking your brand's metrics helps determine if your performance is successful based on ROI.
Look how and where have you generated a lot of leads. What drove a lot of traffic on your website, what pushed those social follows, and how were you able to drive those conversions? Did the results align with the specific goals that you've set this year?
Auditing the previous year's performance will give you a clearer insight especially when it comes to your successes and failures.
Learn what targeting is and how you can implement it
Audience targeting means that you're showing ads to the people who have the same interests. You need to create buyer personas. Who are your ideal customers? What specific characteristics do they have? What do they do after work?
Identifying who the people that you want to reach will help you in creating the most effective ad targeting tools and strategies, as well as the options to your need to take. You also need to tap into the recent purchasing behaviors of Facebook users and nurture those leads to build a steady following among custom audiences.
Create Custom Audiences
Custom audiences enable you to utilize the data that you've got from previous ads, as well as in your website to target those who have interacted with your business on Facebook.
When you combine your data to Facebook's existing data, you can effectively retarget people, persuading them to buy from you. It's also easier for you to convert those leads into revenue.
Aside from that, you can also combine custom audiences with other crucial targeting options like interests, behaviors, demographics, and location.
Design Timeless Advertisements
While the way ads are delivered these days have changed, the basic rules (on how you can provide your message effectively) haven't. That's why it's essential to design ads that are timeless.
Here are a few tips:
- Grab an audience's attention using a catchy headline - Create an attention-grabbing title that entices people to read. More people will more likely read the headline than the entire content of the message. It should be compelling enough that will entice them to read further.
- Add a little humor along the way - A reader doesn't want to read something boring. Adding a little bit of fun to send your message across is a surefire way to keep your customer's attention.
- Do your homework - Know who your customer is, and how you can relate to them.
- Keep it simple - Don't overwhelm your reader with too many complicated words. A basic rule of thumb is to keep it short and sweet. If you can, present everything in just a few words as possible, but include all the relevant information.
Utilize Facebook Pixel
Facebook Pixel is an analytics tool that carefully assesses the effectiveness of your ad strategy. It understands the actions that people make on your site. Here are some of the ways you can use Facebook Pixel:
- Ensure that all your ads are shown to your target audience.
- Create advertising audiences.
- Create more Facebook ad tools.
Make Your Content More Engaging
Attention spans are getting shorter these days. That's why it's more crucial for you to come up with great content that engages and delights your audience. Fortunately, there are subtle techniques that help amplify engagement such as embedding videos and publishing high-quality photos with your content.
Another great strategy is involving the community and being social. After all, that's what social media is for. Encourage your followers to participate in discussions by replying to comments, and writing as if you were talking to a friend.
Stop trying hard to sell. Instead, focus on delighting your followers and educating them. Focus on what matters most to them and you’d be surprised how everything will fall naturally into place.
Include Facebook Messenger Ads
Facebook Messenger is very promising. For starters, messaging generates 15x more engagement than the average email.
In short, it's faster and generates high engagement. Messenger ads offer brands and businesses an excellent way to engage a direct conversation with potential customers.
Develop Remarketing Strategies
Facebook remarketing is quite similar to Google remarketing, as the concept is the same.
When users visit or interact with your site, they're usually tagged in a code that allows you to track them. Afterward, when they're scrolling on their Facebook feed, your ad appears again, reminding them of what they're missing out.
Purchasing decision takes time. But by repeatedly showing your audience with what they're not sure with, the chances of making a purchase is higher.
Determine What Type of Ads Would Work Best
Whether you have different offers that you want to promote, or you own an e-commerce store, Facebook gives you the freedom to feature a multitude of products in just a single ad.
There are also different ad types that allow your followers to engage and interact with it without leaving the platform. Thus, it loads faster, offering excellent user experience, significantly cutting down the time to get new leads.
Here are different ad types:
- Canvas Ads
- Collection Ads
- Dynamic Product Ads
- Carousel Ads
- Facebook Lead Ads
To Wrap It Up
There is so much to consider when crafting your 2019 Facebook marketing strategy. However, the important thing is that you create a clear and workable plan that's goal driven to move forward.