Not having a website for your business is a huge mistake.
Nowadays, businesses that do not have their own websites are not trusted as much as a competitor with a fantastic online presence, so it is within your business’s best interests to not only have a website but social media profiles, too.
What are the key benefits, though? You can build authority and a customer-base online through your website, but you will also be able to reach a greater number of people while being in direct competition with your competitors who are also on the internet.
If you have a website, here are the best ways to make it much more impactful.
Audit Your Website
The first step to any website overhaul is first to go through and audit it. Auditing is one of the most important steps when it comes to SEO as well, and should be done by someone who knows what they are looking for. If you don’t want to hire an outside specialist to come in and audit your site, you can do it yourself. When going through your website’s structure, you will want to:
Check for Lost Pages
When you have a published page that doesn’t link up to your main site, it is lost. Users cannot access it, but search engines can find it, and they do not like these lost pages. Go through your website’s admin portal and delete all unnecessary pages to keep it clean and lean.
Check for Broken Links
If a link doesn’t go where you intended it to, it is broken. This applies to internal and external links. Check every link is live and active, and if it isn’t, fix it. Your website has no room for broken and ineffective errors.
Check for Missing Elements
Have friends, family, and even colleagues go through your site and see if there is any key information they think is missing. If it is, add it in.
Update Your Website
When you go about fixing your website, ensure it has the following qualities:
- Your homepage should be stunning, engaging, but also be easy to navigate and understand.
- Your site should be easy to navigate. Ensure that there is a well-placed navigational menu bar for users to access and use.
- Your website should be fast and secure. Loading times should not take any longer than five seconds.
SEO is difficult to explain and harder to understand for one simple reason – it keeps changing. For companies, it is therefore far more cost effective to skip learning SEO themselves and to instead hire a freelance SEO expert who can provide you with up to date knowledge and years of experience.
Some good questions to ask this expert are:
- Is my site optimized?
- Is my homepage good enough for PPC?
There is a lot involved with the SEO process, but getting your website up and running perfectly is the best way to see the results faster, for both Pay Per Click marketing and modern SEO tactics.
To improve your blog, you will want to ask yourself these questions:
- Do you have a blog?
- Do users have a reason to come back?
You should also consider how social media can be used to bring in traffic to your site, and how you can create a cohesive experience from platform to website.
Auditing your website and improving it for users and search algorithms alike will help boost your organic traffic and increase the sales, hires, or subscriptions your company needs to thrive. Not taking this step is dangerous, because people rely on the inherent to make informed decisions. By following the steps in this guide, you should be able to convince them with ease that you are the best company for them.