Is your company website helping your brand succeed?
This is often the first point of contact with the consumer and how you present your brand to the world, so it is essential that the company website is of the highest quality and value. If not, the website could actually be holding you back and damaging your reputation. It is, therefore, vital that you know how to improve your company website if you want to reach your potential.
There are a few different ways that you can do this, and combining a few could have a big im-pact on the success of your company.
It is said that you have just 5 seconds to convey your brand and encourage the user to stay on the page. This means that you need something to catch their eye as soon as the landing page loads, whether this is a striking image, a video or a call to action.
Variety Of Media
Leading on from this, there is nothing more boring than a website which is just text, so you need to vary the type of media that you use to engage your audience - video and animation are good but avoid using too much media as otherwise the website will feel chaotic and clut-tered. Additionally, make sure that photos, video and animation are all high-quality as otherwise, it will look amateurish.
The website copy is how you communicate and advertise to the world. This means that it should be free of errors, concise and engaging. This can be hard to write, which is why it is worth using a professional content writing service from a marketing agency to craft the copy for your website.
In today’s day and age, no modern day internet user is going to sit around and wait for the page to load and you will need to deliver a fast and responsive website. This is only possible through using a reputable web hosting company like Onyx.io.
Modern day users also use a wide range of devices to surf the web. This means that your website needs to be mobile-friendly in terms of loading properly and being easy to navigate no matter what device is being used.
It can be incredibly frustrating when you are using a website which is difficult to navigate. The layout should be easy on the eye but you should also be able to easily navigate the website so that every page can be reached with just one click no matter where you are on the website.
These are the most effective ways to improve your company website and could help to turn visitors into customers. If you feel that your company website is not a good reflection of your brand or if it does not provide an enjoyable experience for the user, then it is important that changes are made. Using a few of the above could transform your website and help your com-pany to succeed.