A website is something that any business that wants to create a home online needs. Without one, you have no platform of your own which isn’t always the best thing.
You may have a website or be in the process of getting the first one developed. No matter what category you fall into, the goal should be to develop one that goes beyond being a place holder and actually gets your audience to take action. This means that it has to be interactive and worth the visitors time. Here is how you can develop a website that will keep your audience engaged.
Enable Social Sharing
One of the smartest things that you can do when developing a website is to create different avenues for social sharing. You want people to take an action when they’re on your site and let their friends know about it in the process. If, for instance, you include a lead incentive, make it possible for them to share via their social platforms. You can include the share buttons at the beginning and end of articles as well as use plugins.
Incorporate Social Media
Following on from the previous point, you should also incorporate your social media handles throughout your site. This way, it’s easier for people to connect with you on the respective platforms your brand has a presence on.
However, you should be using your social media platforms to drive traffic back to your website and generate sales as well. If you need help with that, www.tonivans.com will give you more information about how you can do network marketing via social media.
Create Well-Researched Content
There is so much content on the internet presently that you can’t afford to create anything that’s mediocre. Instead, focus on developing quality content that is irresistible. The way you can achieve this would be to take time out to do enough research.
Firstly, you should do a Google search or use Google Keyword Planner to see what phrases and words have the highest searches. This will give you an idea of the types of questions people need answers to and thus, direct the topics of your content.
You can then take the time to write it from an interesting angle and make sure it’s adding value to the reader.
Include Opt-ins Throughout the Site
If you’re going to be sending out a weekly newsletter, then you want to include opt-ins throughout the site. This can be done through a lead incentive such as a downloadable worksheet, or through a simple pop-up box asking them to sign up for your newsletter.
So that it isn’t annoying, you’ve got to make sure you do it in a strategic way. You can slip it into your content by writing articles that are relevant to your lead incentive and offering it as a solution somewhere in the content. Also, focus on how you’re helping them solve a problem when writing the copy for leads or email sign-ups.