This article explains why responsive HTML5 banner design ads are required for all online advertisers. HTML5 display advertising is currently the standard banner format for designers, digital specialists, agencies, and in-house teams.
With an increasing number of devices and platforms to support, it is essential to adapt to viewers' viewing habits. You're in trouble if your banner ad is incompatible, cannot respond to changes in screen size, or does not function on mobile devices. HTML5 responsive display advertising provides your brand's adaptability and technology to flourish online. Specifically, HTML5 enables digital marketers to:
- Rapidly scale to a variety of formats and sizes
- Possess ultimate control over design
- Create ad variants and translations quickly.
- Create numerous rich media banners.
- Utilize the expansion of video and mobile display
- Using data feeds, dynamically revise banners.
- Effectively collaborate across teams and in-house.
Yes, responsive display ad design has never been more important, given that your beautiful display ad is now more likely to be viewed on mobile than ever before. According to 2020 research from Bannerflow, mobile display ads are significantly outpacing desktop ads. Today, nearly two-thirds of European display ad views occur on mobile devices. In addition, mobile users spend over four hours per day on their devices, which is engagement a digital advertiser cannot afford to ignore. As a result, the era of static, gifs, and flash banners has passed, or at least it should have.
Why should I construct HTML5 display advertisements?
Need more justifications for HTML5 display advertising? Our game focuses on conversions and is highly competitive. Everyone craves attention; it's game over if you fail to captivate. Rich media and a wide variety of ad formats provide HTML5 with unprecedented design opportunities. You can bet that a competitor will follow the best practice for banner design if you do not.
In addition, with businesses now adopting a "mobile-first" approach to all digital marketing, responsive websites, landing pages, and banners are a prerequisite. HTML5 enables the creation of mobile-friendly, responsive, and feature-rich banners. In addition, HTML5 allows you to scale up instead of designing a static campaign for the desktop and then scaling each banner individually. Advertising has long since migrated to mobile devices, and HTML5 is the way to create the banners you need.
What is the status of HTML5?
Before HTML5 was widely adopted, it was difficult to manage an advertising campaign across multiple devices. It was laborious to manually create banners for all the screen sizes on which the banner ad could appear. HTML5 is the optimal method for creating banner advertisements, just as it is for responsive websites.
HTML5 represents the most recent version of the Hypertext Markup Language. It is the standard language for describing the content and layout of web pages, including responsive ones. HTML5 is important for online advertising because it displays banner ads on various devices.
It enables publishers and advertisers to create adaptable ad campaigns using banners compatible with all platforms. Unlike flash (how quaint!), you do not need to create hundreds of variations of the same advertisement. Reducing the number of ad variants will also reduce the likelihood of making mistakes and increase banner production.
Today, there are essentially two ways to create online banner advertisements.
First, you can code the banner ads manually to be responsive. Yes, numerous online tutorials and templates demonstrate how to do this. However, the process is slow and requires a solid understanding of HTML5 and CSS. Additionally, you must possess the flair of a designer. A rare combination.
Alternatively, you can utilize a creative management platform, such as Bannerflow, which includes an automated ad creator for creative production. Platforms like these will take care of the coding part for you, making your banners responsive with a single click. In addition, as we will see, they offer many built-in HTML5 capabilities. These can range from creating impressive video banners to incorporating data feeds into dynamic banners.
The reality is that creative management platforms reduce the time required to build and scale a campaign while emphasizing design in HTML5 banner production.