Starting a business is not for the faint-hearted. In this day and age, there are so many factors that can lead to a new business failing, a struggling economy, fierce competition and the costs of launching and maintaining a thriving business.
In fact, statistics show that over 20% of new businesses fail in their first year, 50% by year five and a shocking 70% of small businesses collapse a decade in.
If you are looking to kick off your business, do not be disheartened with these stats. The digital world has evolved so exponentially that you can make use of online platforms and tools to create and expand your business exponentially. Plus, it doesn’t need to cost you an arm and a leg. With the proper research, you can find tools to help you create a functioning business in a matter of days and then start growing it to become a profitable enterprise.
But just how can online tools help you, and where should you start looking? Well, we thought that we would put together a list of ways that you can rapidly kick off your business and start making it a huge success. Here are five ways that online tools can help you with your business.
You Can Launch a Profit-Generating Website
This seemed like the right place to kick this off. If you are launching your business, whether it be an online enterprise, eCommerce company or a SaaS startup, you will absolutely need a functional website to get you started. Luckily there are a number of online platforms that assist you in creating an attractive website from scratch. You can either pay for a custom made template or create it yourself; adding in the relevant elements to hook a visitor into becoming a paying customer.
There are also hundreds of tools and extensions that you can add to your site for it to become more functional and sales-based. Sales funnels are vital if you have launched an eCommerce site. You will need your visitor to go from the landing page all the way through to the checkout and payment stages in one swift and efficient movement. With online tools, it makes it easy for you to create forms that capture the customers’ details, allow online payments to happen and then email them the confirmation and follow up correspondence.
The Right Platforms Will Help You Generate and Share Content
When you read that content is king, you better believe it! The most successful companies in the world rely heavily on the right content to be posted and shared from their sites. Luckily, with the use of online tools, this process can be streamlined. You can have regular posts being uploaded to your blog and then shared across the numerous platforms without the hassle of hours of work.
Automation for sharing is easy with the right tools. You can create mailers that are sent frequently to your database, whether it be 10 subscribers or a database of over 100,000 contacts. Mailers can be scheduled to go off automatically to your full database. You can then track the success of the mailer, the open rates, the click-throughs and unsubscribes. In most cases with the tools, you can also segment your audience and send them specific content. The same goes for social platforms. There a number of tools for you to use that assist with the scheduling of social posts and the measurement of their success.
They Can Help You Measure and Track Your Progress
On that topic, tracking and measurement are key for your companies success. Tracking tools are vital to make sure that you know what works and what doesn’t. Take the mailer for example, how do you know if it was a success? How do you know how many sales came through as a result of the mailer? How many clicks did you get from your morning Facebook post?
Google Analytics needs to be your go-to to track the traffic on your site. You can monitor daily, weekly and annual data to monitor the traffic and leads. You can check where people bounce, what pages they go to and where they came from in the first place. Keeping and referring back to this data is important for you to monitor your progress. Data management tools are a great investment for your company to keep that vital data safe and sound. Just make sure you do your research. It’s important to know the difference between Redshift and Snowflake for example as you need solutions that will suit your needs.
Managing Your Staff and Processes Becomes Easier
Staff can be one of the biggest headaches for your brand new business. Luckily, there are tons of tools that can help the HR function in the company become a breeze. There are a number of communication tools, to make instant chats easier between you and your staff. You can create a department or project-specific group chats, or individual chats. There are project boards where you can create cards for projects and keep track of the progress.
There is task management, leave management, talent management and cash-flow management tools that you can integrate into the day-to-day management of your business. Not only will this save you time, but they can also save you a lot of money and you will find it easier to reach your goals.
In wrapping up, automation has made it a lot easier for you to successfully start and run your first successful business. They can take the tough tasks off your hands so that you can concentrate on the day-to-day running and growth of your company. There are hundreds of other tools and ways that you can automate your business, it is simply about keeping up with the latest in SaaS trends and digital evolution.