The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight.
6 billion people in the world have access to a mobile phone. However, many of us don’t understand the true power these little devices hold. We use them to talk to our friends, stay in touch with loved ones, or play video games when we’re bored. However, our phones can be used for a lot more.
In today’s modern age, our mobile phones can help our businesses stay modern and current. With thousands of business apps in the Apple and Google Play Store, we have access to a large number of technologies that can make our businesses more efficient, customer-friendly, and successful. Check out some of these areas where using an app can give your business an edge over your competition.
A key element of a successful business is targeted, succinct, and influential marketing. Nowadays, traditional marketing strategies are being replaced by digital marketing techniques and therefore your company needs to understand the digital world to stay ahead. This means being present on all social media platforms such as Twitter, Facebook, and Instagram. Not only do you need to be present on these platforms, but you must also maintain and update them daily. In order to keep track of all your accounts and to ensure that the same message is being sent through each platform, it is imperative that you use mobile marketing apps such as Buffer. These apps can help you organize your accounts, schedule updates on each platform, and receive statistics about the performance of your posts.
With so many different companies out there selling the same products, customer service is becoming a key differentiator between brands. 3 in 5 people would try a new brand or company for a better service experience. Therefore, a company’s customer service can become the deciding factor in whether or not a consumer decides to pick one brand over another. So, you should focus a lot of your efforts on providing 24/7, accessible customer service. Apps such as Zendesk and Kayako allow you to automate customer service, track all customer interactions, and provide responsive 24/6 service to provide an edge over your competitors.
Delivery and Shipping
Everything is going digital, which means customers want their products as soon as possible. Therefore, speedy shipping is becoming just as important as price. Fewer than 20 percent of consumers say they always buy the cheapest item, and cite perks such as free and faster shipping as a major reason why they would choose a product over another. This need for speed is why companies such as Amazon are becoming so popular. To compete in today’s business, your company needs to utilize effective apps such as Bill Busbice Jr.’s Hwypro, which increases the efficiency and speed of delivery in the trucking industry. This allows you to deliver products faster and ultimately keep your customers happy.
In today’s world, mobile apps are helping companies thrive. These apps can help you connect with your target audience, provide differentiators over your competition, and keep your customers happy.