Have The Best Content Strategy For 2019 With These Steps

Having a website is hard work to maintain, especially when you want to make it BIG. One way to increase your visits per month is to create a content strategy that works. Lucky you, you’ve come to the right place!

Here, we will share with you hot to create a content strategy in 2019 and grow your traffic. So shall we get started?

2019 Content Strategy

Choose a topic

The first step to everything even before you started your blog is to think of a topic. It should be something that you are sure your target customer is interested in. How should you do that?
Go through the most popular blogs in your industry. Check out the posts which have the most social shares and comments. This way, you can create a post that’s based on a proven topic. You are sure to get a massive hit from the first day.

Find a keyword

Use tools to find keywords that people use in finding your chosen topic. There’s QuestionDB, Google and YouTube Suggest, and Google Image Tags to help you select an excellent keyword.
Also read: How to Pick Your First SEO Keywords

Pick a content format and structure

Next up, decide what format your content is in. It can either be in the following:

YouTube video
Blog post
Ebook
Lead magnet
Native video for Twitter, LinkedIn or Facebook
Interactive content
Podcast
And more!

If you love creating videos, make a video. If you like writing, choose a blog post. But don’t limit yourself. If you think you can do two or more, go ahead! And when you've chosen a blog post, don't forget to do a Citation Audit and do a citations checker using a local SEO audit tool.

Optimize

Now, it’s time to optimize your content. Include internal links into your post, optimize the title tag, include the keyword, use short URLs, and make sure you format your content for readability. To help you, install the Yoast SEO plugin if you are using WordPress. This helps a lot in optimizing your content for SEO. Lastly, don’t forget to do a Citation Audit. There is a lot of local citation software to help you do your local citations and local citation audit.

Hit publish

The hardest part of a content is standing out after hitting that publish button. Every day, there are millions of blog posts getting published. The supply is increasing exponentially, but the demand for it is steady. So what’s the bottom line?
You need to publish something AMAZING! Go with an impressive design, actionable techniques and tips, real-life examples and excellent user experience for your content!

Promote your content!

Next up, promote your content using different social media channels like Twitter or Facebook. Aside from these, you can also use email newsletters, content roundups, and ads.

Track your performance

Next, see if your content strategy is working well. Check your traffic, backlinks, Google rankings, social shares, and conversions.

Scale your content marketing

Lastly, scale your marketing. Publish only high-quality blogs and don’t just focus on the quantity. You can also repurpose your content into different formats. If it’s in a blog post, why not create a podcast episode?
And that’s about it! Did you find the post useful? Do you have any questions? Let us know in the comments below.