Email marketing is still one of the most cost-effective ways to promote your business
Although through the years many other forms of communication have come into existence, it doesn’t mean our affinity for email is weakened in any way.
In fact, some could argue that thanks to the use of smartphones, we can carry our inbox with us wherever we go, making us permanently reachable.
However, with the amount of spam and marketing emails out there, it is no longer enough to send a simple email in the hope that it will get noticed. Users tend to only open a few of the many marketing emails that they receive, and then engage with even fewer, so you have to make sure that you are doing it right every time.
In the busy world that we live in, it is more important than ever to start optimizing your emails in order to get the most out of them. Whether that’s by making use of personalization or by using effective buttons and call to action, there is a lot to think about.
Did you know that personalized email marketing has the potential to increase the median ROI of a business by 122%, or that emails with a single call to action increased clicks by 37% and sales by 1,617%?
You can find out facts like these and more by taking a look at the 99firms infographic below.