In the competitive market of e-commerce, building an impressive brand is a challenge that every marketer must tackle. Here are strategies for your business.
In the e-commerce space, visibility is not the only thing to work on. E-commerce businesses also need to develop familiarity by building a recognisable and unique brand that consumers relate to and remember. Whether you are running a startup or a corporation, branding is necessary to connect your business to your customers and deliver a clear message to your target and even future partnerships.
Great branding is a fundamental asset in generating extra revenue and sales for your business. If done right, you won't have to worry about building customer trust in your products and services. In this guide, we'll give you the seven steps you can take to build an unforgettable brand that can beat out your competition online.
Develop a brand identity
The first thing that your e-commerce store should focus on is developing your brand identity. This includes different aspects of your brand, such as your unique selling proposition (USP) and the branding guide. Your identity must be integrated with your USP. This means considering things like how you present your products and their benefits, what makes your brand stand out from the competitors, and how you interact with your customers.
On the other hand, a branding guide refers to how you present your business through colour and font selections, marketing style and theme, and the brand logo itself. This helps you create a consistent visual and emotional impression of your brand. And lastly, your brand identity should shape a lasting impression on your customers following the sale.
Create and share your brand story
Storytelling can be a powerful tool in marketing or selling products and services. The story of your brand should resonate not just with your customers but also with your employees. This enables you to cultivate a community of brand advocates who will support you. Basically, a brand story defines your company's purpose. It even helps create a lasting relationship and magical bond with your customers, scaling your business more quickly.
In creating a compelling brand story, determine your 'why' or the purpose beyond your products. You'd also need to understand where and how your offerings fit into the story, from the experience expectations, the price point, to the quality of your products. For better brand awareness or media coverage, you can try pitching your brand story to a top podcaster, publication, or journalist.
Define and focus on your market
If you want to create an effective e-commerce branding, you'll need to identify and concentrate on your target market. In terms of finding new customers or reconnecting with former clients, there are several strategies you can try. Depending on the type of your business and requirements, you can use digital marketing strategies, social media, or even skip tracing servicesif deemed necessary. However, defining, reconnecting, or speaking to your market is not enough if your messaging doesn't resonate with them. Focus on creating a brand personality that relates to who your targets are.
Make an impressive slogan
A slogan is one of the things that could make or break your branding. That said, you need a have a catchphrase that doesn't just represent your brand but has a staying power. You need a slogan that is unforgettable, compelling, and inspirational. Some basic rules in creating catchy brand slogans include keeping it simple and short and focusing on your unique selling proposition once again.
At the same time, it should complement your business name, image, and even your current logo to make it easy for the audience to associate it with your brand. Lastly, don't forget to consider your target market as well. Are you doing business internationally? If yes, make sure the message of your slogan won't be ruined when translated to another language.
Write quality content consistently
To ensure your brand stays relevant, experienced marketers recommend producing content of all forms and publishing them among all your channels. Some of the best types of content to focus on include videos, blog posts, and graphics. The purpose of content creation goes beyond selling. It's more of providing value and establishing connections with the audience. With that in mind, your content should not just be well-written but also creative and thoughtful. Determine the challenges or pain points your target audience is trying to address, then write content based on your finding. In other words, your content should be tailored to their informational needs.
Branding is clearly not only about getting seen on the Internet. It's more of building engagement, sharing relatable stories, creating high-value offerings, and of course, establishing a lasting impression in the marketplace. With these e-commerce branding strategies, you can now start building an amazing brand that will help you attain your goals.