PBN links or private blog network links, are links that link out to another website. This is a common strategy that is used by many SEO companies.
The question is however, are PBN links still an effective way of increasing domain authority? The short answer to this question is yes, PBN links are still effective, and they still work. The longer answer however is that it depends on how you are using it. Here is a look at PBN links, how they help you, and how to make the most out of them.
Ensure They Are High Quality
Whenever you are going to be linking from one website to the other, you have to make sure that they are high quality sites. Sites that are low quality will actually worsen the domain authority of your main website and have it ranked lower. This is why it is important that you use high quality PBN links whenever you plan on using this strategy. It will take more time to build these websites, and it might be more expensive if you plan on purchasing them, but if you want to get the most out of your PBN links, you have to ensure that they are of a high quality.
Great For A Competitive Niche
If you are in a niche market, it can be difficult rising above the rest of the pack. PBN links, especially blogs that are related to your niche, can do wonders for elevating you above everyone else. It will work even better if the links are high quality as mentioned. With standard SEO and backlinks, it can be almost impossible to beat your competitors, especially if they have a higher authority than you. Utilize PBNs to elevate your company.
PBNs Are A Long Term Goal
If you plan on using PBNs to help your main website, keep in mind that this is a long term strategy that will need constant work. If at any point the blogs become low quality, search engines will deindex them, causing you to lose all of the authority that they have provided. Therefore, you have to keep investing money and time into them to ensure that they continue to help your website. This can be expensive, but it is definitely worth it in the long run.
PBNs Provide High Quality Traffic
When it comes to traffic and who visits your website, you want to get people that you know are going to complete sales. Generally speaking, PBNs not only greatly increase the amount of traffic that you receive, but will also increase the amount of sales that you get. When it comes to private blogs, people tend to read them when they are in need of a product or a service. Therefore, you are likely to get people who are looking to buy right then and there, thus giving you high quality traffic.
These are all the ways that PBNs can still be effective if utilized correctly. It is important to note that this is not a short term strategy and that it will take a lot of time and work to pay off. That being said, if you can build a proper PBN and utilize them to their full efficiency, your business will be one of the top in your niche. How do you plan on utilizing PBNs?