Do Facebook Ads Work?

Any business owner seeing a Facebook ad will undoubtedly wonder whether they should invest in it or not.

Agencies for Facebook advertising in Boston have emerged as a viable alternative for businesses. They have also received a lot of publicity and have been the subject of many debates worldwide. While some argue that they don't deliver the promised results, some others swear by it. So, who should you listen to? Do Facebook ads work? Or is it all only hype? Let's find out.

Wide Reach

Facebook is one of the most widely used social media platforms in the world. Around 1.47 billion people log in to Facebook every day. This means whichever country you are in, this is one of the best marketing techniques that a social media agency can use to reach its target audience.

Targeted Ads

One of the major advantages of using Facebook ads is that it lets you target a specific audience. The platform lets you enter specific filters. Apart from demographics, you can also filter the target audience based on their online behaviour. This ensures that your ads are seen by the audience that will be interested in your business. When your ads are shown to the right target audience, the conversion rate will also be higher and your ads will be more effective. One of the main reasons for the widespread popularity of Facebook ads is their ability to reach the right kind of audience.

Cost Effective

Facebook ads are an affordable way to market your business. In addition to this, their ability to reach a specific audience increases their effectiveness and makes them more cost effective. Even if you pay the same amount for another mode of marketing, your ads may not be this effective as they may not be reaching the correct audience.

Types of Ads

Facebook ads come in different formats. Each type serves a specific purpose. Use these ads properly and you will definitely see an increase in your ROI. Apart from the regular video and photo ads, you can use multi-product ads, reach ads, offer ads, event ads, and re-targeting ads. Reach ads can be used to target local audiences. Similarly, re-targeting ads can be used to target those who have already seen that particular ad. All you need to do is decide what kind of ad you want to use and who each type of ad should target.

What Is the Verdict?

Facebook ads are one of the most cost effective marketing avenue that gives you a wide reach. The huge amount of data that Facebook has on user behaviour also lets you specify detailed conditions on whom should the ads target. Facebook ads really do give consistent and good results. But, you do need to constantly update and monitor the ads. You also need to refine your target audience based on the results of the ads that you ran previously. Facebook advertising in Boston is a effective way to meet your business goals.