There are multiple factors that you need to keep in mind while designing a website on WordPress. Being an amateur web designer, you should always understand whatever you do, can affect the online visibility and conversions of a website. In short, a web design can directly affect the determined goals of a website.
If you really want to encourage web visitors to access your site, you need to pay a key attention to different aspects of User Experience (UX) . It is one of the most crucial factors that determines how the design of a site feels to their potential users/visitors. UX simply incorporates different aspects of web designs – ranging from colors, fonts to lines and element spacing. It includes any aspect of a site be it icons, buttons, and graphics that evolves user's interaction with the computer system.
However, creating a visually appealing, informative, and user-friendly website especially by a web designer who is new into the WordPress development need robust UX tips. They should understand the diversified preferences of web visitors and provide a rich user experience to all those who access a website.
So, in this blog post, we will gather some of the best UX tactics that will boost the usability, accessibility, and visibility of a WordPress project you are working on.
But before exploring the UX tips, let us know more about the importance of a site's homepage and how it ensures high conversions.
Importance of a website's homepage
A home page of a site involves all the messages that you want your real-time visitors to read. It includes the engaging and business-relevant content that prompts visitors to stay longer on your site and explore more by navigating different web pages.
So, make sure that you don't stuff too many information on the home page if you want to give soothing user experience to your visitors. Always be precise and brief as people never take interest in reading long and boring content. In simple terms, your homepage should entice readers to explore more about the site.
Here are some helpful UX tips for a WordPress developer who has just stepped into the WordPress CMS development.
Craft simple, clear yet appealing designs
Begin your work with simple, authentic, and visually appealing web design. Don't go with complex web design structure. Web visitors love the clean site with the good color combination, captivating images, and stunning layouts. So, make sure you stick with this basics.
Try to showcase all the essential features creatively on your homepage. This can enable online visitors to view and embrace them quickly and easily. Also, incorporate such elements that allow users to understand the type of your business. Use motion and animation to convey your message to the targeted users. You can also use responsive and retina-ready designs to give a rich experience to both your desktop and mobile web visitors.
As a WordPress designer, you just need to focus on creating a beautiful and interactive site that can leave a great impression on visitor's mind. It can give a rich and soothing user experience to a user while accessing your site.
Quick and Soothing Navigation System
Navigation is one the key aspects that can determine the User Experience of your site. It is designed to help end users to be fast and efficient. It can help you retain the focus of your real-time visitors.
A soothing navigation can also boost the conversion rates and let your visitors browse all the web pages of your site without any distraction. So, be clear while creating your navigation texts, icons and positions. And, never confuse your web visitors by creating complicated navigation area. Here are the few tips that needs to be considered while designing navigation for a WordPress site:
- Use the same navigation design for all your pages
Always use the standard navigation model in all your web pages – this can help visitors to get the desired information with ease. Don't tweak the position of the navigation areas for your web pages. Be consistent because the change in navigation models can confuse your visitors and they may even leave your site.
- Use of Information Architecture
When it comes to designing navigation areas, so make sure you should always plan the structure of all your web pages. You can use information architecture technique to put the most important pages above the hierarchy and the least important ones in the lower part. The Information architecture includes all the necessary features, sitemaps, user needs, testing and wireframes to give rich user experience.
- Add user-friendly and engaging terms in your menu
If you want to your readers to understand your perspective, then use simple, user-friendly yet engaging terms in your menu. Don't use complex and flaunting words to boost the splendor of your design. Just keep the things simple and obvious that quickly gets into the visitor's mind.
Display your attributes clearly
Excess use of unnecessary elements such as pop-ups, small icons, button, and other stuff can make your site heavy, which in turn, downturn the loading speed, and can give poor navigation experience to the users.
Instead of this, you can add simple, accessible, and use attributes on your WordPress site. It allows web visitors to explore more about the site and can use them as per their interest.
Display all the options in a simple and clear manner if you want to win the hearts of your online visitors.
Content Display Strategy
Readability is among those factors that can either make or break the UX of your website. The content written/ posted on a website should be readable or else visitors won't waste their time in finding a reliable alternative to your site. Here are the few tips that can help you enhance the readability of your site:
- Avoid using long and heavy texts
The optimal line length for body text is just 50-60 characters per line and never exceed 600-650px width per row. It means you should avoid using long and unnecessary texts- it can lead to poor user experience.
- Use of Bullets and headings
If you want to boost the readability of your website, then use bullets and headings. It not only improves writing skills but also takes the quality of the content to next level. Bulleted content enables readers to scan the article quickly and easily.
- Proper use of Italics
You can encourage your visitors to read the useful part of your content by making the use of Italics. You can emphasis key lines of your content to let your visitors read them instantly, without any distraction. This can drastically improve the readability as well as user experience of your site.
As a web designer, you should always check the pixel quality of the site. Each and every image uploaded on a site should be clear, pixel perfect. If you have images with poor pixel quality, then you never create UX designs for your WordPress site.
Therefore, a site should have pixel perfect designs that look more appealing and engaging to the web visitors and allows them to stay longer.
You can reach the new height in the WordPress development if you take care all the trending aspects of UX designs. If you are a new WordPress designer, then these tips will help you accomplish a successful project with ease.