In a competitive market and industry, you should learn how to avoid content marketing mistakes.
It doesn’t matter whether you are a single individual or a big company; everyone is already doing content marketing nowadays. And why not? It is one of the best ways to build a following, increase sale, expand your reach and get your brand recognized.
There are a lot of content marketing strategies nowadays. If you know how to do content marketing the right way, you will reap a lot of benefits. But if you fail at implementation, that can be disastrous for you and your brand.
To help you, we put together this guide to show you what the most common content marketing mistakes are.
Not Putting Any Effort At Creating Valuable Tags and Headlines
Just like newspapers, you should know how to craft valuable headlines, as well as tags. Improving page speed and other technical SEO stuff is essential, but you have to pay attention to detail.
Content is king, but if you don’t have high-quality headlines and appropriate metadata and tags, you’ll drive away potential customers.
You might be too focused on the keywords and SERPs that you forget relevant tags and awesome headlines. But these are as important as any on-page SEO. It is one of those things when done right will produce good results. With it, you can boost your traffic and improve your page rankings without the need for any backlinks. Go back to your past posts and pages and see if you have created high-quality headlines and tags.
Not Creating and Sharing Content Consistently
Time and again, it is said that content is king but how true is this?
As a website owner, you need to know that consistency is the key to having a great website. Don’t just publish content sporadically. You risk decreasing your audience.
If you don’t have any schedule, your audience will not know when they can go to your site to engage, watch or read your content. Since humans live of habit, we easily fall into routines. As a content marketer, it is best to take advantage of this.
Set a routine for your audience and you’ll have yourself an increasing following. You’ll get consistent shares, likes, and comments.
If you leverage the sharing feature of social media, you can even boost things further. However, despite all of its benefits, many content marketers might fall into this common pitfall.
With just a few tweaks using several tools, you can schedule your posts with Facebook and WordPress thus saving you time in the long run. Other tools you can use to schedule stuff is Buffer, Sprout Social and Hootsuite.
Having a consistent schedule doesn’t mean you have to fall into a routine yourself. Save more time and avoid all the stress and pressure of preparing content because you already have scheduled your content.
All in all, take some time to look at the bigger picture. You might be too engrossed at doing SEO that you forget other more important things. Nowadays, there are a lot of things that you can benefit from, be it a new application, plugin or new software. Keep yourself updated, and your brand will thank you.