Website marketing is the key to attracting more traffic and increasing sales. Find out which website marketing strategies to use here.
Websites are excellent marketing tools that can differentiate you from your competitors, allowing you to increase your sales and overall revenue. As one of the most important digital marketing channels, a website is necessary for achieving online success and surviving in a competitive market. In this article, we’re going to go over what website marketing is and website marketing strategy ideas that you can use to further your business.
What Is Website Marketing?
Website marketing refers to promoting your business website to drive more traffic and visits to it. These visitors are targeted to be those interested in your goods or services, which allows you to convince visitors to make purchases.
Website Marketing Strategies You Can Use
There are many website marketing strategies out there, but we have rounded up the most important ones that you should focus on.
Focus On Search Engine Optimization (SEO)
Your search engine optimization (SEO) strategy is one of the most important factors in increasing organic traffic to your website. SEO is an integral part of website marketing since it increases visibility in search engines like Google, Yahoo, and Bing and makes it more likely for your website to rank higher than your competitors’ websites.
Don’t be fooled into thinking that you should just focus on one type of SEO. Many businesses make this mistake, and their websites suffer the consequences. Work with a professional to take care of on-page SEO, off-page SEO, SEO content, local SEO, and technical SEO. In addition to traditional SEO practices, make sure to optimise your website for modern SEO techniques like schema mark-up.
Optimise Your Website for Social Media
Social media is an essential part of digital marketing, especially in today’s technical world. While social media marketing is an important aspect we’ll discuss later in the article, it’s also critical to optimise your website for social media to boost your social media promotion.
This is more on the technical side of things and includes adding social media sharing buttons on web pages, integrating visuals like pictures and videos on your website, and ensuring major networks and platforms support image formats and sizes.
If you’re wondering why this is an important website marketing strategy, it’s because it allows your website’s content to be shared and attracts more clicks and traffic when this is done. It’s integral to make it easy to share your content to get social media exposure.
Review Your Website Design
A good website should be well-designed and should be the first impression that you want customers to have. This isn’t just limited to how your website looks visually, but also depends on functionality, user-friendliness, and the quality of content you provide. Using paid advertising and SEO to drive traffic to your website means nothing if your website isn’t designed well.
One of the keys to website marketing is reviewing your website design and ensuring that it is ready for campaigns. Pay special attention to things like hierarchical site structure, functionality, responsiveness, and speed. If you’re redesigning your website, it doesn’t have to cost a fortune. Squarespace pricing is quite reasonable, and it’s a great platform with more than 100 templates to choose from.
Create a Content Strategy
Website marketing is promoting your website as a whole, but in essence, it’s promoting your content. Content marketing ensures that you attract the right audience, i.e., visitors interested in your products and services. Creating a content strategy helps you bring in more relevant viewers and keep them engaged.
Building a content marketing strategy may sound complex if you’ve never heard of it, but it’s straightforward once you get the hang of it. It primarily involves keyword research and using SEO to target a specific kind of audience. You can use tools like Google Keyword Planner and Ahrefs to figure out what type of content you should focus on and can even perform competitor research to see what your competition is focusing on.
After you’re done with keyword research, make a content marketing calendar which details what content will be worked on, when, by whom, and when it will be published and promoted. Instead of randomly publishing content once in a while, follow the calendar closely, and you’re more likely to find success.
Embrace Social Media Marketing
We all know how important social media marketing is in the digital age and with the prevalence of social media platforms. Follow your customers to their platforms and create business accounts on different platforms like Twitter, Instagram, Facebook, LinkedIn, and Pinterest. Add all the relevant information, start publishing content and grow your following to attract more visits to your website. As with your website, make a content calendar so that you know exactly when to publish specific content.
While other website marketing strategies like remarketing, email marketing, and paid advertising are also avenues you should look into, start with the ones we’ve discussed, and you’re sure to see increased traffic and online success.