9 Website Optimization Checklists: Improve Your Website for Better Conversions

9 Website Optimization Checklists:  Improve Your Website for Better Conversions

To improve the conversions of your website, you must follow some significant website optimization checklist. The current post is describing everything with required details in comprehensive ways.


Today the online business has lion share in the economy of the world and no country has spared from its contributions. Therefore, businesses are taking care of online presence just like their brick-and-mortar outlet.

Professionals and businesses are readily spending adequate resources, time, and money to develop highly functional and rewarding website for them. The success of contemporary websites are depending on a handful of factors but daunting to manage them.

It has compelled us to write a comprehensive and useful website optimization checklist for better conversion rate, particularly for ecommerce websites selling goods and services with online payments.

Those success factors include website loading performance, website interaction performance, content optimization, design optimization, code optimization, usability optimization, and user experience optimization.

In due course, we have fragmented them into the following checklist for better conversion optimization.

  • 1. Load Optimization
  • 2. Image, Video, and other Multimedia Content Optimization
  • 3. Web Copy or Textual Content Optimization
  • 4. Graphics Content Optimization
  • 5. Code Optimization
  • 6. Search Engine Optimization
  • 7. Call-to-Action Optimization
  • 8. UX Optimization
  • 9. Usability Optimization

Let’s check one-by-one:

No.1: Load Optimization

Image load optimization

Search engines and ecommerce visitors are favoring fast loading websites. If your ecommerce website loading time is within three seconds, your chances are high to get ranking and provide better user experiences.

There are many ways to achieve fast loading, and we are going to discuss a few of the checklist items here:

  • Caching Mechanism: Caching technologies observe the page load requests come to the web server and keep web pages in a temporary memory, which are receiving frequent requests. It cuts the processing time and power of the web server for each request and cached copies of web pages delivered immediately without any delay on server processing.
  • Load Balancing: If your website is falling into heavy or seasonally heavy traffic category, creating traffic load balancing architecture is a wise step. Load balancing architecture is consisting of local traffic manager, web server, application server, and database server. The increased cache densities are shifting load up on the web tier. We can arrange external services like CDN and Akamai to absorb the additional load.

No.2: Image, Video, and other Multimedia Content Optimization

Image and video content

We love images, but excessive numbers affect the loading. Many image optimization tools available in the market to cut KBs drastically. Creating image sprite my help your website in fast loading and better UX.

Embedded videos directly from YouTube like channels cut load on hosting servers. The latest video formats have lightweight options to display HD video with the least load on server and bandwidth. The same is true for audios.

Relevant images, audios, and videos are surefire ways to attract and retain the traffic to some extent. If your multimedia content is successfully convinced the visitors, you can experience higher conversion rate.

No.3: Web Copy or Textual Content Optimization

Textual content is for the human visitors. Check content layout for better and comfortable content consumption. The quality of content always comes with professional content writers or copywriters and assure the higher conversion rate if attended carefully.

Titles, headings, sub-headings, and text styles are making content scanning easy. Check content for readability using readability checking software or plugins. Short para, simple and easy to comprehend language, mistake free language, typo-free copywriting, consistency in content tons, and effective CTA strategies in content writing make content conversion-friendly.

Remember content is always king and textual content has to stay on the web for long.

No.4: Graphics Content Optimization

UI design consists of numerous UI elements including buttons, icons, lines, curves, boxes, and others. Thus, graphics designers have to optimize those all, and material design library can offer decent opportunities to add dynamic and 3D effects loaded graphics for the web and mobile displays.

Small Gifs are making UI elements live and interactive with relevant animations, so use smart UI elements to please shoppers or website visitors happy. Design trends are changing rapidly and following the latest trends keep your websites contemporary.

Therefore, you need to revamp your web design or significant parts of the design frequently.

No.5: Code Optimization

Website code optimization

The bug-free website is the first requirement of any website visitor, so writing code with the best practices makes a great sense of itself. Clean, compact, and comprehensive coding ease debugging, upgrade, and redesigning tasks easy for any level of expertise of the developers on the job.

Avoiding excessive use of scripts like JavaScript, jQuery, Media Query, and so on saves your websites from many hurdles. Writing CSS inline is not a best practice so keep CSS files externally loading for better user experiences with code.

We have many debugging and performance optimizing tools available to use with web browsers as well as IDEs.

No.6: Search Engine Optimization

Search Engine Optimization

Obeying the best practices of search engine optimization and guidelines of search engine algorithms can help your website to rank higher in SERPs. Thus, finding of your website for natural traffic becomes easy and quick. It can help your conversion rate to up.

Writing search engine friendly titles, Meta tags, and description are still meaningful and help you bring more traffic and establish the relevancy of your website in search engine indexing.

Remember organic traffic is solid, more conversant, and loge-lasting, so try to invest in organic SEO practices by hiring established and eminent SEO team or an SEO service providing the company with valid references.

No.7: Call-to-Action Optimization

Call To Action

We use the latest design techniques and highly efficient content optimization tweaks, but missing effective call-to-action strategy means leaving convinced visitors in the wild. Therefore, CTA optimization leads website visitors to take intended actions and convert them quickly and smoothly.

Design CTA graphics prominently to grab attentions of web visitors. Use best CTA texts with styles to lure your visitors. Using adequate negative space/white space and contracts in design improve the focus of visitors to CTA elements.

Relevant and appealing anchor texts are sure ways to optimize the CTA on your web pages. Right placement of CTA with the mobile optimized design has preferred a way to trigger your conversion optimization rate up.

Smart web marketers, developers, and designers are creating lead or sales funnel with CTA that is naturally guiding your customers to reach their intended goals and also meet the website goals at the end.

Try split tests for design, content, and layout to decide the most CTA for your web pages.

No.8: UX Optimization

UX Optimization

Today technological innovations are not fascinating the users on the web, but user experiences are. Therefore, take care of each minute details of your website while designing and programming.

Bug-free and smooth sailing website experiences lure users to come again-and-again. Honest testimonials and social media feedback are ways to gauge as well as display user experiences with your website.

Avoiding frustrations on each step of interaction is the best way to design for excellent UX. Therefore, try to hire an experienced team of UX designers and developers to hit your high conversion goals.

Define personas, conduct behavioral UX data analysis, conduct guerilla and in-depth UX tests, and based on the results, make UX optimization recommendations are significant steps for UX design process. Follow it all with the best spirit.

No.9: Usability Optimization

To ensure usability of your website make it responsive and mobile friendly. Ease of use with excellent navigation scheme is another usability concern. Simplicity, clarity, and content readability are prime factors of usability designing, so check them thoroughly.


To stay in the fiercely competitive environment of the online businesses, your website must be optimized for better conversions. We have seen various checklist points with details and suggestions.

However, following such checklist or suggestions are not enough, and website owners are incapable of doing it. It needs highly experienced and expert team of web designers, web programmers, UX designers, business analysts, and quality assurance developers.

Perception System is one of the leading team of talented and seasoned developers who are accustomed to dealing with any scale of complexities in your conversion optimization projects.

Just tell your requirements and obtain conversion rate optimization reports from the team and start the project at a competitive rate.

Posted by Tarang Vyas

Tarang Vyas
Tarang Vyas head of eCommerce development team at Perception System, a leading WordPress Development Company.he has been in the industry for 15 years.

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