To say that a prolific UX can help transform your business won't be an understatement.
But, how to make a website deliver an outstanding user experience?
It is a frequently asked question that forces website owners do a lot of brainstorming. A heavy research has been already, and continues to be, conducted to scrutinize visitors' behavior. It focuses upon questions like how viewers interact with websites, how they seek a requisite info, how they perform an action, and so forth. The results of these researches have enabled us to miraculously improve web designs. Whilst the majority of people endeavor to generate a good UX, somehow they slip through the loopholes.
Today, in this post, I will uncover a few major UX mistakes that most of the website developers commit while developing a WordPress website. Thus, if you are developing a WP website, you can steer clear of some major UX design blunders and create a stunning website.
Let's walk through the below mentioned points, and analyze your website to spruce up the areas that have a scope to be improved.
1. Imbalanced Home Page
Whilst the users increasingly land on a website through various pages, the home page of a website is still the most visited and thus, a crucial page of a site. This is why it is imperative for a home page to instantly drag viewers attention towards the relevant elements. An imbalance occurs when a visitor is not able to get desired results.
Make it certain that whatever elements you are integrating in your home page they are representing the information in a legible way. The initial view is quite vital, it can either impress or annoy your viewers. Thus, think wisely while choosing the headlines, images, text, etc., for your home page. It must precisely convey the info about the website. While it is important for an item to make a positive contribution, it is equally essential to ensure that it is not killing the valuable time and attention of the viewers, by distracting them.
Take Away: It is advisable to consider each homepage element and thoroughly scour them to determine how relevant they are. Eradicate the elements that are barely making a positive contribution to the website. This will certainly add to the UX and help visitors to efficiently understand your website in an initial loop.
2. Leaving The Personality Behind
It has been observed that most of the industry, primarily focus upon the functionality and usability of the product. However, it is imperative to make your website embrace a suitable personality that best epitomizes the featured business. This is so because your application or website is the face of your business. Thus, injecting a suitable personality in a website can help you deliver an amazing online experience.
Take Away: A design persona can aesthetically enhance the look and feel of your website, while representing a pleasing personality that can benefit the business. You can generate a lasting impression by creating a suitable mood via your design. It could be fun, serious, or simple layout, choose whatever mood that best complement your website.
3. Is Your Site Tagline Obtuse?
You can proficiently showcase what a website is all about by including an appropriate tagline. Showcasing a meaningful and suitable tagline can miraculously aid your visitors. Thus, it must be displayed prominently on a site. However, it is common to see many websites either without any tagline or with a stashed tagline.
If your tagline is not legible, it is certainly forcing the visitors to guess the services and purpose of the website by reviewing the site content. This is ultimately demanding additional efforts from visitors, and thereby, elevating the likelihood of getting an increased bounce rate while influencing your annoyed visitors to choose your competitors.
Take Away: Make sure that your website possesses a tag line. It might take a considerable amount of time as it is not an easy pie to conclude the complete purpose of your website in a few words, that is, create a precise and concise tagline. Moreover, it is also advisable to place the tagline in an extrusive position that can instantly grab the viewers' attention. Don't include the tagline only on the homepage, but display it on all the web pages.
4. Insufficient White Space
White space is one of the crucial design elements that is required to be dealt with a great precision. It is the empty area on your website that doesn't hold any element. Although it is named as white space, it may not necessarily be white, it could be of any color. By giving appropriate white spaces, you can let your design breathe while making it appear more legible and pleasing.
If you don't embrace sufficient white space, it will be hard for your design to hold the viewers' interest and communicate the story in a desired way.
Take Away: Adding an appropriate white space can amazingly improve the visual appearance of a website, while delivering a wonderful UX. However, it is essential to ensure that you have balanced the white space evenly throughout the design to create a consistent UI.
5. Using Carousels
Carousels, that are also known as sliders, are used to represent as much content as possible on a page. However, researches have proven that implementing a carousel on a home page doesn't make any sense. This is due to the fact that visitors often miss the information that is included in a slider. Moreover, they consume critical real estate without even adding any value (in most of the cases); it has been observed that sliders only get 1% of the click-through rate. Thus, it is not worth making strives to create sliders for a website.
Take Away: It is advisable to shun away sliders from your website. If you are really interested in displaying a list, you may choose an alternative to sliders like a grid.
6. Long-winded Forms
A poorly designed form can often be a reason for visitors to leave the website. Since it could be tedious and frustrating for visitors to fill a lengthy form for accomplishing a task, it is advisable to keep the forms as crisp and precise as possible. Whether you need an inquiry form, sign-up process, online transaction, or anything else, it is quite common for a website to possess a suitable form to support an appropriate function.
Take Away: It is recommended to make your website forms as simple and short as possible. Unnecessarily complicating the forms by asking irrelevant details can frustrate your visitors and ultimately force them to abandon your website. Thus, it is better to ask only the requisite information.
7. Outdated Content
User experience takes both the design and content into account. Perhaps, the content is quite dominating over design, as it has a greater potential to create a negative impression than the design. Thus, the content of a website is as crucial as the other design elements to generate a worthwhile experience.
If you have updated your website content long ago, it can make it appear stale. And, I don't think anyone would love to read an outdated content on a site. Rather, they will quickly abandon the website.
Take Away: Make it certain that you are not eminently listing the content on your site that is not updated regularly. You can create publishing schedule and adhere to it regularly to ensure an updated content on your site.
There are several designing issues that one may encounter while developing his WordPress website. I have enlightened a few of the major UX design blunders that can be observed commonly. Keeping these points in mind can help develop a surefire website that can beautifully entice your viewers and keep them engaged.