You’ll quickly learn that simply publishing your website won’t bring traffic.
You need to market your website, get it out there in front of the right users, and optimize it for search engines. Undoubtedly, this can seem like a lot of work when you get right down to it.
At the end of the day, one of the best indicators that your website is successful is whether or not it has traffic from the right users. You need users to interact with your content, convert to customers or subscribers, and come back for more.
Luckily, in this day and age, you’re not in this alone. There are a number of tools to help you meet your traffic goals. It’s all about using application rationalization to make sure you’re taking advantage of the apps you have and the apps you need for your business. Here are 7 apps that elevate your web traffic in just a few clicks.
The first and more important app is also the simplest. Google Analytics is a free tool provided by Google that allows you to gain closer insights into the traffic you do have. You can learn:
- How much traffic you have over a period of time
- Where your traffic is from
- Popular pages and links
This list is only an introduction to the number of tools and features Google Analytics has. All you need to do is install Google Analytics for your website and you’re good to go. If you use WordPress, this is as simple as installing a Google Analytics plugin.
If you’re not using email marketing, it’s time to get on the bandwagon. Email is one of the most important marketing channels with the biggest ROI. In fact, email generates an average $38 for every $1 spent. That’s a number you can’t ignore.
One of the best apps for email marketing is MailChimp. MailChimp is free up to your first 2000 email subscribers, so there’s no excuse not to start today. With this app, you can set up automated email sequences, campaigns, and more, and then track your progress through your smartphone or other device.
Social media is another powerful way to drive traffic to your website. If you have multiple social media platforms (and you should), managing all of these can be overwhelming. With CoSchedule, you can manage and edit social media posts all from a single app. Their marketing calendar is also valuable for seeing what’s coming up next and making sure you never miss a post.
The mobile app is also really powerful, and you can use it schedule and post to Instagram. This is a feature you won’t find in most other social media planners, so it’s worth considering even if you’re just getting started with social media marketing.
Keeping track of mentions online and on social media can be a full-time job in itself. Since you’re already busy enough, you need an app that does this time-consuming task for you. Mention is a monitoring app that keeps track of all of your conversations.
The Mention mobile app lets you engage with conversations, collaborate with your team, and see insights all within a single app. Never miss a connection again.
Ahrefs is one of the most well-known SEO tools, but it’s more than that. It’s a powerful way to drive more traffic to your website by optimizing for search engines, tracking your competition, and making the most of the traffic you have.
Within the Ahrefs toolbar, you have everything you need on the go such as SEO metrics, backlink count, and more. While it’s not yet available on mobile, it makes tracking your optimization a breeze no matter your experience level.
Managing your passwords is an important part of running a website. You know the importance of online security, so it’s time to get serious. Keeping private your many passwords can be complicated. At least, it was complicated until LastPass.
With LastPass, it’s easy to store all of your passwords in a secure way on all of your passwords. You can sign up for a Team package for under $2.50 per user per month, and you’ll be able to rest easy knowing your passwords are safe.
Finally, the Facebook for Business app is a great tool to manage all of your business features of your Facebook page. If you use Facebook to drive traffic to your website, this is the easiest way to manage all of your promotions, ads, and pages in one place.
Update posts, create advertising campaigns, and track your success in just a few clicks. If you haven’t maximized your Facebook potential just yet, now’s the time.
Are you currently using the best apps to supercharge your web presence? These apps above make your life easier one click at a time. From driving traffic from social media to helping you manage your insights, you’ll notice your page views rising.
It’s time to get serious about your web traffic. Without any traffic, you might as well not be publishing anything on your website at all. You’ll have those numbers you’ve been waiting for in no time.