Nowadays, almost every business, no matter how small or big it is, must have a website.
This will have an impact on your brand awareness and make your company available to the customers. However, creating a business website can sometimes be difficult or confusing.
You could easily reverse the impact of the website and lose customers just because of the design. That is why you must create a website that is easy to handle, simple, modern and provide all the necessary information about the business.
That is why in this article we will highlight some of the mistakes to avoid when creating your business website in order to keep customer satisfaction.
Not providing the necessary information right away
Time is valuable today, that is why it is very important to catch user’s attention right away. Almost everybody forms an opening in less than a second when opening a business website. That is why you must add all the necessary information about your business right away because almost 50% of the people visiting your website will leave if they are confused and don’t know what your company does.
Make a clear presentation of your products/services, as well as pump some confidence in the users by presenting them with awards, testimonials, and industry affiliates. Also, don’t forget to always keep your website up to date. Take as example the MLB website, one of the most visited sports websites in the planet. Can you imagine how it would affect their credibility if they had outdated info and stats about baseball expert picks?
Not mobile friendly
Most of the users will come from mobile or tablet devices. That is why it is very important to have a mobile-friendly website built with high-quality standards and speed. Since the technology is evolving, people started using their smartphones for everything and your business will receive negative feedback if your website is not responding well on a mobile device.
In a recent survey, almost 50% of the people answered that if the website does not work well on their smartphones, it will make them feel like the company does not care about their business and they will less likely engage with it.
Speed of the website
One of the most common mistakes when starting a website is choosing the wrong host and adding too much information. This is the main factors that can affect your speed which will result in traffic loss. As we know, we all are impatient when opening a website, and we are likely to hit the back button if a website loads for more than three seconds.
Investing in a reliable host will bring benefit to your business, on the other hand, you must create a simple design and avoid unnecessary gadgets or information on your homepage which will only slow your website.
Fonts play a big role in user experience on your website. You must bear in mind the type of customers that will probably visit your website and adapt your website to their needs. For example, if you have a slightly older audience targeted, you must create big enough font which will be easy to read. The most recommendable size for any website is 14px for all the body text as well as using Sans Serif font for better user-friendliness. Headings and Subheadings are also very important and will make your website more organized and easy to read.
You should always find the easiest way to provide all your contact information such as an address, e-mail, telephone, to your users. By a recent study, 44% of the users on your website will leave in they have trouble finding contact information. Make your contact information presentable and easily accessed, which is the whole point of creating a website.
Secure your website
Most people make a mistake by not securing their website with “HTTPS”. Often this can act as a huge factor that can affect your business. Almost 84% of the people will abandon a purchase if they spot an insecure connection. That is why you must invest in an SSL certificate, which will not cost you a lot, but it will make your website more trustworthy.
These are some of the common mistakes to avoid when creating your business website. They might all look as small details, but they can seriously affect user experience as well as the whole brand image. That is why you must pay attention to all the things mentioned above in order to make a successful website.