A couple of decades ago, people used to wonder if they really need a website to make their presence felt in any field. Today, the World Wide Web has come to point where it is not only necessary to have a site, but it must be designed in a way to grab your customer’s attention.
The fact is there is a lot of competition out there with various businesses working to provide the same product to the world. If in such a scenario, customers do end up on your web page, the design should grab their attention and impress them. Strange as it might sound, the quality of your product comes into play long after the aesthetics of your web pages as that is the first thing your prospective customer come across.
If your website is not user-friendly, the customers will automatically think less of your product. Therefore, we have enlisted the 5 most common design mistakes that turn off your customers for good:
When it comes to web design process, user experience should be considered as well. Many home pages for businesses are loaded with too much information on them including images and videos. This results in a cluttered webpage that is neither pleasing to look at nor is easy to navigate through. This makes the users confused, and decision-making becomes difficult for them. Therefore, they prefer to look for another site – often it is your competitor’s brand!
The solution to the problem is simple. You can add information without resorting to cluttering by using a minimalistic design approach. Moreover, do not add material that is not important and relevant to the page.
Incompatible with Devices
When designing a webpage, you need to understand that more than half of the customers will be navigating via their mobile phones or tablets. Similarly, not everyone uses the same browser. Therefore, your web page must be compatible with different devices and browsers. No matter where a person is accessing your website from, they should have an easy to use responsive webpage displayed in front of them.
The one primary factor that makes your website a success is how quickly it can be navigated. Unfortunately, this is the most significant mistake that various web designers make.
Experimenting with a new design or trying to add a different touch to the website is apparently encouraged. However, it must be done in a way that the visitor can get around it without any difficulty. Sticking to the most uncomplicated design of a left side navigator or a top drop-down navigation bar is recommended.
Keyword and Content Stuffing
Content is king, they say and rightly so. It is crucial to add compelling content to your website to make it informative and exciting. However, you should know how much to add.
Surprisingly, business owners believe in stuffing their company’s name as a keyword in their content to attract customers. Yet, that is not how it works. Content-heavy web pages should, in fact, be avoided. Adding your business name to the material after every two sentences will make it awkward and hard to read. Therefore, you should stick to a subtle, ‘less is more’ approach but at the same time, add more forceful words to make your web page content worthwhile.
Not using a Specialist
Not opting for a specialist for the designing of their webpage and its content is the biggest mistake that businesses make. Writing the copy themselves will result in poorly written content that is not correctly SEO optimized. Similarly, hiring an amateur to design their webpage can result in various glitches as well.
Apart from the technical problems, the aesthetics of the page might go wrong as well. This is why you should always go for a professional and monitor their work when it comes to the design of your business websites.
These are some of the biggest and the most common mistakes made by business owners when designing their web pages. These must be avoided to stop your customers from navigating away from your site and businesses. Remember, paying attention to your website development can give you an excellent return on investment.