2020 has already begun and with it comes a slew of trends ready to tide over the web design playing field.
As fashion continues to transcend and emulate the times, technology follows suit. We are at an age where aesthetics, purpose, and effect must interplay effectively. After all, the market expects you to shift and innovate as its thirst for something new lies unsated.
Behance has put up numerous web design trends that will help satisfy this year's visual fixation. Despite most of these trends driving the trend in 2019, improvements abound and have started making their way in numerous places. See the list below and get familiar with the craze that's about crest in this year's web design trends.
UI/UX - Flat to Cool interactive
If you will notice, last year saw resurgence in flat UI elements. Simplicity still is the way to go but basic, you must eschew.
Big players in the OS arena (Google and Apple), have already rolled out the dark mode theme in their UI/UX. It only makes sense that app developers and UI designers will soon jump in and carry on with the bandwagon. After all, it is efficient yet sleek.
On the other hand, perhaps the biggest 2020 UI/UX trend to debut this year is neumorphism. Soft light and low contrast shadows make for a beautiful reminder of the effectiveness of 3D in UX design. We are betting our money on this one!
2D designs are still the most prevalent type of illustrations in digital marketing this 2020. Nevertheless, a wallop, it must pack. It must have personality and it must stand apart from everyone else. After all, branding is its point. Edgy works but it must also parallel the message it conveys.
Additionally, a few design choices are going to be the entire rave this year. Ultra bold colors are still Ala mode. With its proclivity to illustrate dynamite energy and eye-catching visuals, it remains a choice designer and brands go for.
On the other hand, a new thing making its way this year is the addition of thin-stroke lines to digital illustrations. Discreet outlines help envelop the objects in question in an illustration where 2019 settled for subtle boundaries.
Graphic design - less is still more
There is a reason why minimalism is still the main design choice for the year. It continues to be as effective yet enables and challenges creativity to newer heights. This design choice comes with a few tweaks that 2020 will push for.
Bicolor illustrations draw from minimalism as it allows designers to create bold and unique elements paired with contrasting white space shades. This allows the focus to remain on the object. Simply picture an uninterrupted color background housing an elegant and custom typography or iconography. It is clean and straightforward. On top of this, its minimal color swatches are effective for both digital and print media.
Augmented Reality has already taken root and is being slowly incorporated into applications right under noses. Apple and Google have both developed and released their own augmented reality platforms - ARKit and ARCore, respectively. It is only a matter of time before we see their feats on full display on web pages.
Imagine UI designed to work with the user's environment allowing an interactive approach to user engagement on an entirely different level.
"In your face" Typography
Bold typography will still continue to be as commonplace in web design as butter is to French cuisine. And for good reason! Major brands have been on the trend with keeping everything as streamlined by using bold typography to convey their identity and messages. Whether it be custom or traditional, typography mixed with the right design choices is as effective as ever.