Are you nearing the point of launching your startup? If so, congratulations - it’s an exciting time, and you have done well to develop your product or service up to now. However, now the real work starts! Here are five essential things you should do before your launch.
Take a look, get working, and with a little bit of luck, you should kick things off in the best way possible.
Tighten up your website
There’s a good chance that you have a website already, but is it up to scratch? It’s the first point of contact that many of your customers will have with you, so it’s vital to get things right from the off. Have a good look at how things are working, how things are looking, and makes sure every last piece of code is working correctly. At this point, you may want to think about talking to a website design company to make sure that you are on the right track. They will help you come up with a slicker, faster, and more usable website that will give you the best possible start.
Add some blog posts
Your primary goal for your website is to make sales but to do this you need a larger audience. One way of going about things is to start a blog and give your audience valuable information about your product and industry. Not only will it help you rise in the search engine rankings, but it will also give your site an air of authority. Potential customers will see that you know your business inside out, and find the information they are looking for. So, when it comes to the point in time they are ready to buy, they will have you in mind.
Set up your social media accounts
Now you have interesting and informative ideas; you need to share them. And one way to do that is through social media. It’s a good idea to set up all of our accounts in one hit, but you should also have a think about which channel will work best for you. If you are a B2B startup, for example, then LinkedIn will more than likely be a better choice than Facebook. Alternatively, a Pinterest or Instagram account might work better for you if you are a more visual business, such as design. Once you have your accounts, it’s time to get more followers. Get involved with discussions about your industry, and try and respond to every query you get. Above all, social media is a great way of showing off your customer service, which will stand you in good stead going forward.
Plan your marketing strategy
Finally, you need to come up with a coherent marketing strategy to get your name out there. A good plan with achievable goals will serve you well, and setting smaller targets to hit will give you confidence. Don’t rush it, and don’t be afraid to seek out help if you need it. There're plenty of great marketing tips on our blog that you can use, or you could even hire a specialist. Good luck!