Step one in increasing your conversion is making sure that you are tracking conversion in your Google Analytics or other tool.
If you are running digital marketing ads, you want to make sure conversions are tracked for each advertising source. Conversion tracking is easy to install you just need to add a snippet of code to your website’s HTML.
Now that your conversion tracking is set, next step is to allow some time for your website to collect enough. How long you should wait depends on how much traffic your website is generating. Once you have collected enough data, it is time to analyze the following four elements for your digital marketing that can make or break your business.
For search marketing, identifying what keywords are converting and those that do not. For the keywords that are converting you should verify to make sure you are not losing search impression share to your competitors. This metric will tell you if you are losing possible conversions due to budgets, ads, and so on.
- Landing Pages
Landing pages can make or break your marketing campaign. Things like colors, fonts and how many pieces of information you are collecting on your forms can make a big different for conversions. If you have more than one landing page you can analyze and compare their conversion rates. Alternatively, you can use A/B testing to perfect your landing page. A/B testing can be simplified using third party tools.
- Mobile vs. Desktop
Your conversion may different depending on what device your users are using. Depending on the type of business you are running, mobile maybe more important than you think. For example, you may search for a restaurant using your mobile device especially if you are in a new area and want to get something to eat. But if you are looking for new social media tool to use for your marketing team you are most likely to search it on your desktop at your office.
Finally your ads play a vital role in bringing traffic to your website but they may not necessarily convert. Therefore, you should make sure ads are converting.
In conclusion, you should make sure that your ads are bring people to the website and your website is converting in sales and leads. You can always decrease your cost per conversion, increase the number of conversions and finally increase sales by constantly optimizing and analyzing your digital marketing. Some other elements that can help increase conversion is your email marketing performance, re-marketing ads, promotions and even call to action words and colors.