Are you finding it difficult to attract the target business audience? Do you spend countless hours marketing services to business users only to see your efforts ending up in smoke? Are you finding it difficult to attract the right type of leads that could boost your bottom-line?
If the answer to the above questions is yes, you clearly need a different game plan.
A lot of businesses waste time in activities that don’t provide tangible results. They end up wasting money on marketing channels that don’t provide any value. Here we have compiled a list of common mistakes that relate to B2B marketing.
Fail to Understand the Needs
The foremost mistake when it comes to B2B marketing is not releasing the needs of the prospective buyers. Your entire marketing campaign should be built around addressing the needs of the prospective buyers. You should make sure that you drill down on the exact needs and challenges of the target market.
The reality is that business cares more about solving their problems. They won’t be impressed into buying a product or service if you only keep focusing your offering. Instead, you need to shift the focus on challenges and problems faced by the target market and how your solution can help in addressing them.
Setting Unrealistic Goals
Setting unrealistic goals is another B2B marketing pitfall. This usually happens between a lack of alignment between the management and the marketing team.
Executives usually don’t know the ground realities. This results in a corporate chasm between the executives and the marketing department.
Marketing teams can be demotivated by setting high targets. This is particularly for B2B marketing since generating professional leads requires a lot of effort. The goals that are set should be progressive and realistically achievable.
Rely on Outdated Approaches
B2B marketers today have a lot of tools that can ease the task of reaching the target market. You can read more here about the latest approaches like Account Based Marketing that can help you to reach the target market with less effort.
Cold calling, advertising on directories, and newspapers are not only outdated but an expensive way to reach the target market. Instead, you should incorporate the latest marketing approaches to connect with customers and expand your business by leaps and bounds.
Consider having a presence in professional online networks such as Google Business. Also, you should make use of online marketing techniques like social media lead generation, email marketing, and website optimization to boost business prospects.
Not Focusing on the Buyer Journey
Every marketer knows about the three cardinal stages of the buyer’s journey — awareness, consideration, and decision. However, not all marketers focus on the buyer journey when crafting a marketing plan.
The marketing plan should perfectly align with different stages of the buyer’s journey. Make sure that you offer content that will resonate with prospective buyers at each stage of the customer journey. The marketing tactic should resonate with the right buyer at the right stage.
Poorly crafting marketing strategy is a perfect recipe for disaster. Make sure that you avoid the above mistakes to ensure that you always hit the target and sign new deals.