Building a website for your business is one thing, but if you don't market it correctly then your customers aren’t going to find you.
Knowing how to reach your audience and convert them takes time and the right tools. You can’t rely on guesswork when attracting an audience, you need to follow the right data and conduct tests to see what lands. There isn’t one approach which fits all, so you’ll need to find your feet.
If you’re new to the online marketing world and don't know where to start, here are some basics that you need to get right.
Search Engine Optimisation
The first way that you can successfully market your website is through search engine optimisation (SEO). This is the process of increasing your website’s visibility in search engine’s results. You should start by optimising the pages around your target keywords that people are most likely to search for. Be careful not to spam your pages with the exact keyword you want to rank, as this can easily lead to Google penalties. Instead, put together a group of keywords and use them fluently within the pages and tags. If you have doubts on how to do this carefully, the web agency webheads.co.uk are experienced in SEO and are a popular choice amongst both small and large businesses.
Using social media to promote your website is extremely effective, as it allows you to reach a wide range of people quickly and easily. The key thing you need to understand is which social platforms your audience are using. Otherwise, you may waste your marketing budget on the wrong channel and alienate your audience further. Conduct market research and find out what content will appeal to the masses. If you jump on the right trends and represent your brand well, your overall reach will increase.
Another great way to market your website is through email marketing, which involves sending an email to your existing or potential clients with information about your company/industry. This can be a way to convert prospects who are yet to purchase your services. By including them in an email marketing funnel, you can ensure they stay informed and engaged before persuading them to buy. Although it is effective, some customers can find email marketing to be unnecessary and annoying, especially if you send out a lot of emails. So, make sure that you time your emails well and don’t spam them too much.
The points listed in the article only scratch the service on the different avenues of email marketing, but ensuring that you cover each one is essential. Your business needs to stay ahead and keep up to date with the latest developments in the online world or you’ll sink to the bottom of the search engines and finding clients will only grow more difficult.
Once you’ve developed each of these strategies, you can then get stuck into the more intricate elements of marketing.