'Speculate to accumulate'. If your online marketing is bringing you steady but unspectacular results, then it might be worth remembering that old phrase.
Because although there are no guarantees, a stale and staid business just isn't going to grow. And the only way to do so is by investing your profits into the right areas.
With that in mind, we thought we would have a look at some interesting areas that are worth investing in, and that you may not have thought of. Let's take a look at them right now.
PPC - or pay per click - advertising can be highly effective. But it can also swallow your cash if you aren't doing it properly. SEO company Results First recommends tying in your Adwords account with your overall SEO campaign to give a boost to your results. You should also make sure you are targeting the right people, who are in the right mood. When you are paying for expensive online ads, you have to attract people that have a bigger chance of buying. Avoid terms like 'free' or 'cheap'; words like this will only encourage timewasters. And every time somebody clicks through, you will be paying for it.
2/ Product Development
One of the biggest things you can do to drive traffic to your website will happen offline - when you are developing a new product. And it will take off when you announce that you are launching that new or compatible product or service. It's the perfect opportunity to get more sign-ups from past customers and get them to spread the news. Whether that's through word of mouth or social media; it doesn't matter. The result will be an automatic boost to your marketing, for relatively little advertising spend. Making a big song and dance will get some eyes on you from happy customers, and it may even get some return visitors who missed out last time. If you want to avoid staleness, then developing your business is a must.
3/ Hold An Offline Event
Running an online business is great, but don’t you ever miss that human interaction? Speaking to people face-to-face can reveal things about your business you never contemplated before. And, more importantly, it can open up new avenues that could inspire you to improve your product or develop things further. There are hundreds of ideas that you can use to get out there and meet people. Charity events are always good for local businesses, and trade fairs can put you in the middle of your perfect audience. If you have spent the last few years sitting behind a computer, then you might need some practice first - but getting out there will help your business in the long-term in so many ways.
OK, so those are three tips for investing your profits to boost your marketing efforts. There are plenty more, of course, but we think these are affordable, cost-effective, and relatively easy to pull off. Have you got any tips you would like to share? Let us know in the comments section below.