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Over the years, B2B buyers' behavior has changed considerably: from a purely physical experience with the company, the consumer has become the one who informs himself in advance on the web, moving only at a later time within the store.

The digital platform levels the chances for small and seasoned entrepreneurs alike. With the proper techniques, small businesses can promote their business and stand toe-to-toe with bigger enterprises.

Digital marketing is the most critical innovation technology has given to many businesses.

When it comes to using IoT technology for B2B design and manufacturing, the main idea is to develop creative methods to ensure undisturbed process flow and cost-effective operating procedures.