In this Digital Age, there are more and more businesses going with digital commerce. Yes, as a buyer we always compare several e-commerce sites for purchasing the product.
So, if you want to start your eCommerce business, you have to be different in this competitive world. You have to give the best facilities to your customers on your website. If you have a perfect and user-friendly site then you achieve the half success of your journey.
E-Commerce is now a global platform not only for shoppers, but also for business organization, vendors, marketers, advertisers and many more. Everyone wants their product with just a few clicks because we have no time to in market, research about a product then buy that product.
Choose your required product from your favorite store, proceed to order & payment and deliver the product at your home. That's it! This is the quick process that every customer likes.
Ask yourself before selecting e-commerce platform:
- What kind of product categories you have?
- How many products you have for your store?
- Will you deliver your product local or international?
- Will you have delivery policies as per different country?
- Will you have a specific design for your store?
- Will you have mobile-friendly or responsive site?
- Do you have a different merchandising activity for your store?
These are the several questions, for that you should give more focus before selecting eCommerce platforms. Above questions will help you to take better decision for your store.
As per current market research, the majority of eCommerce sites are made with Magento platforms. So, there are several reasons for selecting the Magento eCommerce platform. Before choosing any eCommerce platform, you should go through some important points.
Advantages of Magento:
In the market there are lots of eCommerce platforms available but Magento platform holds peak position among all because of its flexibility and functionalities. Magento offers a complete solution to eCommerce business.
Magento is a professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store.
Magento is an open source platform for eCommerce development. Magento platform allows developers to modify the code as per their requirement. At the starting level of any eCommerce Magento is very useful for introductory phase. Developers can change source code as per their requirement and add plugins as per requirement.
2.Scalable and extensible:
Magento supports all type of business and all kind of product. Magento can support 50,00,000 products and 80,000 orders per hour which is highly scalable and extensible. That feature will enable to handle a large range of product very effectively. Magento will help you to scale your store, it doesn’t matter how your business is large or small.
3. SEO friendly:
SEO friendly feature of Magento will help to drive a large number of traffic to your site. This feature will help you to drag business with one high level and also help to improve your website’s rank. Gaining traffic is the most important way to get ROI. And for eCommerce business SEO if necessary feature. It provides SEO friendly URLs, sitemaps, XML files, URL rewrites, descriptions, tags, etc.
4. Easy Customization:
This module of Magento is very useful. This allows customizing front end as well as a backend of your site. You can put make the front end of your site as per your choice and backend as per your easiness. Magento will help you handle multiple stores from one admin account.
5. Easy payment gateway integration & Security:
As in eCommerce business, this functionality plays a most important role. As you know, for eCommerce business payment gateway integration is a critical thing for eCommerce development. To integrate your website with leading payment gateways like PayPal, Magento is very reliable and provides security to customers.
6. Vast Support Community:
From past few years, Magento has grown very large. This community understands client requirements and according to that, they develop functionalities for Magento. This Magento community supports users to add extensions to maintain Magento functionality as per requirement for the developer community. This community also supports to solve the problems of developers.
In the current scenario, Mobile users are growing day by day and due to that mobile eCommerce trend is also increasing. So, this makes one clear point is the mobile view of your site also an important thing. Magento offers a complete mobile-friendly design with functionalities like zoom, drag, drop, multi-touch,etc. Customization of it is very easy and this provides amazing mobile experience.
8.Inbuilt Web Services:
Magento provides the functionality of easily connect with third-party applications like mobile apps and ERP with Magento APIs. It also provides plugins, which we can use by installing it and use it. You can use modules(Magento extension) to more customize your website.
Magento provides adaptability towards the multi-store, multi websites, multi-domains, multiple currencies and all kind of elasticity to represent your business at world level market. Magento provides a lot of flexibility. This open source platform gives chance to businesses to grow with the next level. It also provides all kind of reports for analyzing purpose.
10. User Level Security:
Security of your store is the most important thing for your store. Magento provides facility to manage user-level security for your eCommerce store by giving the relevant right to relevant users. If your store is handled by different people, then you can manage it by providing relevant rights to use your store. So, it keeps your business details safe.
Magento gets huge attention when it comes to advance eCommerce development. All merchants and developers like this platform the most because of its flexibility and customizations as per clients requirement.
I’d like to say that the above-mentioned points will definitely help you to choose Magento platform for your eCommerce development. As you know all the features of Magento are awesome. So, just do some R&D on eCommerce platforms, analyze your competitors and then take a decision. Above are the topics that I have noticed for eCommerce development. I hope this will beneficial for selecting better eCommerce platform.