Why It's Essential to Avoid Website Downtime

Why It's Essential to Avoid Website Downtime

Is your website online all of the time? Unfortunately, many website owners don't know the answer to this question and their online business could be suffering, without them even knowing about it.

This is why it's essential to continually check the availability of your website and invest in a high-quality, reliable hosting plan. Below are some of the main reasons why it's vital to do this.

Regular Website Downtime Tarnishes Your Online Reputation

It only takes a few seconds to make a good or bad impression online. If someone tries to visit your website and it's not online, that person won't be too impressed and will probably never return to your website when it's live again in the future.

As well as this, internet users talk online and recommend different online resources to each other. If they have a bad experience like this, there's a good chance they will tell other people to avoid your website, which has the potential to ruin your online venture. Purchasing the best UK hosting will ensure that your website is always live and is the most effective way to address this situation.

You Waste Your Marketing Budget

Paid advertising is one of the fastest ways to send potential online shoppers and customers to a website. However, if your website is not active when you carry out a paid online marketing campaign, you’re are simply throwing money away. You will be paying for advertising, but your visitors won't be able to see the products or services you are selling or the advertising on your website because it's down due to hosting problems.

You Lose Online Sales

The main aim of many websites is to make online sales. Shoppers and customers come to a website from other websites, paid platforms, and the search engines, and if your products and services are not visible, your visitors will go to your competitors and buy the same products and services from your competitors. Over time, you could lose a considerable amount of sales, which can have disastrous consequences for your online business.

You Lose Email Subscribers

A large number of online businesses build relationships with their shoppers and customers through email subscriber lists. To subscribe to a particular list, your opt-in forms and website need to be available.

If this is not the case, your online shoppers and customers have no way of submitting their contact details so that they can join your email subscriber lists. This means you have fewer people to communicate with through email and it once again can affect your online business’s bottom line.

It Can Affect Your Search Engine Rankings

If you play by the search engine's rules, they can send you a lot of website visitors. When a website is down for a short period of time, it should not affect your website's ranking on the search engines. However, if your website is not available for a longer period of time, this can cause issues because the search engines don't want to send their users to a website that's not online.

Avoiding website downtime is extremely important. If your website is down on a regular basis or it’s down for long periods of time, your business can suffer in the ways mentioned above.

Posted by Carol Trehearn

Carol Trehearn

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