We’re currently living in a post-text world. The internet has been growing at a staggering rate for the past few years.
As a marketer, you need to elevate your marketing strategy to the next level. Since multimedia content has dominated every channel, now it’s time to get in deeper with digital marketing.
In the digital marketing world, video has emerged as a clear-cut winner. Over the last few years, video content has seen a dramatic rise in popularity. It’s time to take our digital marketing experience to the next level.
These video marketing statistics will tell you the story.
The Rise of Video Marketing
In this post-text world, videos engage potential customers more than any other medium. At least 55% of internet users watch videos online every day, and video consumption in mobile devices continually rises by 100% every year. That’s why videos are a powerful medium to introduce your brand story to grow your businesses.
Video provides a simple, entertaining, and versatile way to introduce your brand to potential customers. With the help of social media, it engages the audience more than ever. According to statistics, 87% of marketers use video as their marketing tools, and 99% of them will continue to use video marketing strategy.
Why Are Videos Better for Your Business?
Fueled by the massive growth of social media, videos are easy to grasp and share on other platforms. Since videos spread quickly to the audience, it’s more likely much easier to grab their study for your product. This cycle will increase your traffic and sales in one way or another.
Companies that use video marketing strategy are reported to gain revenue 49% faster than non-video users. And 88% of marketers that use video marketing strategy are satisfied with their return on investment (ROI).
Not to mention that 87% of users would like to see videos from brands they’re interested in. And 72% of users are more likely watching videos to learn about a product instead of reading the user manual. It’s no wonder that videos are the best option you have to market your business in this digital world.
Where Do You Start to Keep Up?
In this cut-throat world of digital marketing, you need to step up your efforts around video marketing and make the best of it. You can start by defining your niche and target audience. The more you define your niche, the more your video’s content resonates with the audience.
Once you’ve reached your niche and target audience, there’s a big chance to increase your search engine ranking and conversion. It is the perfect start for your business to build the brand and skyrocket your website traffic.
Keep your video short, yet convey the information you want to deliver. Also, try to make it remarkable and integrate with popular types of videos on the internet. In this case, explainer videos can be your option. According to statistics, as many as 39% of internet users expect explainer videos.
What Will Happen to Video Marketing in 2020?
The rapid growth of the internet and social media raises the popularity of video marketing like never before. It’s no surprise now that most companies are now investing in video marketing to stay ahead of the game. Even in 2020, the popularity of video marketing is predicted to keep on rising. And there are no signs of it to whittle-down.
In this infographic about Video Marketing Statistics for 2020, you’ll learn more about video marketing prospects for the upcoming year.
Check out the full report here at Video Marketing Statistics that’s Going to Rock 2020!