Everything is as good as its marketing, in today’s world, so do you think yours is good enough when it comes to your own self or your brand?
It’s not the olden times when marketing was only relative to what you saw on streets or TVs … advertising is just a little part of a huge ship that is to be sailed as per your requirements. If you don’t oil its engine perfectly – you might face dire consequences.
Social media plays a vital role in the overall strategy in marketing, now. Instagram is where people share photos – their whole content strategy is based around photos and nothing more than that. As per recent studies, Instagram is a developing force even for businesses and its users love to shop at a higher rate in comparison to Facebook. Facebook is more about connections and relationships – building or already built. Thus, Instagram is the best marketplace for businesses, these days.
Now that you are well aware of the importance of Instagram in your business or branding, let’s discuss the 3 key steps that can put you ahead of your competitors. They would strengthen your Instagram Marketing Strategy and are sure to direct more traffic towards your account(s).
Hashtags = Social Media Keywords
More than half the populace on social media is bound to follow hashtags. They make searches specific and direct for them. You can use either one of the following types of hashtags;
If you have a brand then you should also have a hashtag to go with it. For instance, Kitkat has #haveabreak and no matter how many people in the world use it – everyone around the world would recognize it as yours. Just come up with a good tagline relating to your brand and make it your hashtag as well.
Create campaigns or contests to attract people and use specific hashtags for them. This way people can type and get to the said posts directly without having to search too much. You are giving access to the followers by this.
Generic hashtags that can be used to describe your post’s content are known as keyword hashtags. They are used to describe your product or lifestyle or whatever it is that you want.
These are the hashtags that are most commonly used on Instagram. There are many lists available on the internet (check at&t internet for a good connection). It is a good idea to use such hashtags as it helps you reach out to even those who are not following you.
These are the hashtag that gets a boom for a time period due to a specific reason. Can be weather inspired or so. For instance, #christmas.
Engagement & Appreciation
Engaging with your followers is always a good thing to do. Appreciate other people’s existence and reply to those comments on your posts. The best way to get loyal followers is to engage with your audiences. Appreciate everyone’s individuality and the world would be your oyster.
You can also give shout-outs to your best clients and put up appreciation discounts or promotions for them. This would help boost the public interest in your product as well as content.
Understand the Metrics/ Tools
Don’t just sit there, keep a check on how your strategies are doing. If you won’t you would have absolutely no idea about which one actually worked and which one was just a waste of time. You can use one of the sites/apps mentioned below;
- Union Metrics