In this day and age, without a single doubt, convenience is the order of the day. This is why the need for online stores keeps increasing, as you can get anything you want just with a couple of clicks.
The great thing about e-commerce is the fact that it allows a variety of people in different niches to get involved. From names as big as Amazon right to your next-door shoe dealer, any business can have a thriving online store.
While the idea of launching an e-commerce business is great, creating a sustainable business still involves considering certain things. Thus, this article has been created to enlighten you on those things to look out for when you think of starting up an e-commerce business in 2019.
Things you should look out for when starting up an e-commerce business in 2019 are:
The competitors you would face based on your product of choice
If you’re considering starting an e-commerce business in 2019, you must have a product in mind. In 2019, having a product in mind and going into the market without conducting any research is very risky. This is because the market is literally saturated in every product section, so you’ve got to stand out in whatever you choose to do. Hence, you must do some research; especially with respect to your competitors. The kind of competitors you have will give you an idea as to the kind of effort you need to put in various aspects (asides the plans you already have in mind). Using tools such as Keywords Everywhere and Google Trends will prove very helpful in your research.
Your marketing plan
Since the market is always saturated in every sales category, you really need to have a strong marketing plan at the back of your mind. With the technology of this day and age, you can market your products in several ways.
There is the option of Google AdWords and that of Facebook Ads) as they provide you with paid traffic. You can also get organic traffic by using SEO too. You can choose to use paid traffic on a short term basis, but for the long term, organic traffic works better.
Your budget for marketing and advertising
When marketing and advertising are mentioned, the tendency is for beginners to think that they are little issues that would be settled along the way. However, they are issues that go on to determine the success of your business. Hence, you have to draw a budget for them accordingly. Remember, your budget is also determined by your competitors and their current moves, so keep that in mind.
Your plan in terms of setting up your store
You have to consider your plan when it comes to creating a store and make a research about it, as you don’t just want to dive into a new business with any form of confusion. In the past, creating an online store used to be very hard and tedious. This was the case when the options the market provided were only Magento and WooCommerce.
However, in the year 2019, there are options like Selz and Shopify, which help in creating the kind of professional e-commerce online store you need to get started with your business. Shopify is more widely known; it is great and generally the preferred option. It is affordable and easy-to-use. Its features ensure that your store will continue growing as per the technical needs of the business.
Launching an e-commerce business in 2019 is far better than what it used to be in the previous years, as technology has helped a lot. Hence, you should take advantage of all the tools technology has provided in the year 2019. One of these tools is 3D product modeling, which gives a total view of what the product looks like from every angle. You should totally embrace it.