Both digital and social marketing is hitting them and continuing blossoming each day. The trends in digital marketing this year is hitting the sky. There are tons of evolution happening in the digital field.
Here are some of the digital marketing trends that continue shaking the field and will bloom this year.
Content Marketing Trends
Content Marketing trend is not backing down to be one of the tops as the best strategy for digital marketing. There are a lot of marketers that focus on integrating content marketing strategy in their marketing toolkit.
There is an emerging number of interactive marketing apps released in the marketing. These apps are capable of recommending contents and have a personalisation tools.
Even if native advertising is an old method but the public is increasing its prominence this year. It remains the most effective but expensive method. However, broadcasters are trying to experiment ways that will increase engagement. Also, marketers are trying to decrease penetration of ads.
Social Media Marketing
Nowadays, social media still gives a huge impact to engage to audience and support advocacy. This year, there is a huge growth in social media usage, but there are some social media platforms that are reducing their popularity in some countries.
Snapchat, Pinterest, and Instagram are gaining more users compared to the declining usage rate of Facebook and Twitter in western markets. Due to its huge impact, social media marketing still is the best choice for marketing to initiate engagement to the audience. Also, to introduce their product to the public.
There is an undefeatable success that content marketing is carrying in its bags. It is already given that to entertain consumers marketers should release an informative content. However, in digital marketing articles aren’t the only content that is emerging in the market. The digital marketing field is also expanding to different content volumes.
After the undeniable success of Pokemon Go, a lot of company used augmented reality to attract an audience. Recently, Pepsi developed their augmented reality. Also, both YouTube and Facebook introduced 360-degrees video.
It is an innovation that excites consumers. Due to the evolving technologies, the competition between marketers is increasing as well. Innovators are also looking for new ways to connect with their audience. The development of different technologies helps in the success of this phenomenon.
More live video
Live content isn’t easy. Its production value is often too low. Mostly, some consumers are not interested and find the contents boring.
The internet found its new favorite toy, and it’s live video. After Meerkat came in the market, it immediately became an interesting souvenir. Nowadays, large social media platforms like Instagram, Twitter (Periscope), YouTube and Facebook released their live video versions.
There are a lot of networks that promotes their live video very often. And this kind of strategy stands out in the sea of overloaded content. It is one of the reasons that a lot of marketers wants to get involved with live video. Live video can be a perfect tool for sponsorships and placements. Influencers and live video will works hand in hand to gain traffic.
With the emerging popularity of digital and social marketing, marketers are finding the most effective way to follow the trend successfully. Not included in this article are tons of trends in digital marketing, but the things listed above are the most popular and efficient ones.