Starting A VoIP Business 101: Your Quick Guide To Building A VoIP Business From Scratch This 2022

Getting into any kind of business can be daunting. You think of everything that can go wrong and that nothing can ever go right.

There are definitely a lot of areas where things can go wrong but only if any of these two criteria are met: there’s no demand for what you’re selling or you came in unprepared.

With the first one, that won't be a problem with VoIP. The popularity of VoIP has skyrocketed in the last decade, following the increased availability of fast and reliable internet connections. But even though many in the VoIP dealer business have converted non-believers to loyal customers, a lot more gains are yet to be realized.

Even in the coming years, the VoIP industry is expected to grow. Meanwhile, the concern of being unprepared is something that’s left in your hands. You have the power to practically dictate your destiny here by stacking the sides in your favor.

That’s something you do by getting all the tools and knowledge you need to launch your business successfully. So if you want to start VoIP business, make sure to take care of these:

1. Do thorough research

This will be the foundation of everything that you will do moving forward. Research is very important because your pre-existing beliefs of what VoIP is could be extremely different from reality.

Perhaps you even have some plan in your head. But whether or not that would be appropriate will depend on what your research will tell you. At the same time, even if your plan could potentially drive you in the right direction, this will help you fill in the details that you would have been left to guesswork otherwise.

For example, where are you going to source your VoIP? You’ll probably comp through a lot of providers and put some in your shortlist. You may even have a few criteria by which you’re going to assess them.

Choose those criteria in any way you prefer. But we strongly advise that you go with providers that have been serving the VoIP market for a long time. Betacompany, for example, has been in the game for 17 years. Their expertise has helped more than 100 thousand customers move their business communication to the digital age.

Another thing to take care of is your target market. You’ll have limited time to do thorough and useful information, so this would help determine the direction of your research. Even after the launch, this would be very useful.

Learning about VoIP itself would make it easier for you to position yourself as an expert as well. Otherwise, it would just be the blind leading the blind.

2. Create a rough business plan

Unless you’re going to get a loan for funding, this doesn’t have to be super specific or super technical. The business plan should serve as some sort of a map so you don’t get lost or overwhelmed. What would be your next steps? You can always go back to the business model.

At the same time, this would serve as a checklist so you’re sure you haven’t missed anything that needs to be taken care of before launching.

Here are a few things that your business plan should answer:

• What is the target market that you’re going to serve?
• What are your strengths and weaknesses as a marketer?
• How does the product solve your target market’s problems?
• How much are you looking to make per sale?
• How are you going to package the VoIP product?

3. Look at the competition

Your competition could serve as your inspiration, in some ways. Particularly, you should look at those that are already thriving.

What do you think are they doing right? You could emulate some of their strategies because there’s no point in reinventing the wheel.

But you shouldn't stop at just being a clone of your biggest competition. You should go beyond by looking at how you can do better.

Ultimately, your competitor analysis should answer this question: what can I do so that customers would choose me over them?

4. Create a website

You can’t have any credibility selling a virtual product without a virtual address. In this case, the virtual office would be your website.

Your website would be your customer's first introduction to you. And depending on how it's set up, it could also be how they could access the services they have availed of.

Use this as an opportunity to educate your audience on the benefits of VoIP to position yourself as an expert. More importantly, use it to close a sale. Your website is the marketing swiss knife that you can’t afford to go without.

Starting a VoIP business will have its own sets of challenges. But with guidance, you will succeed as a reseller.